The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit
Client: Motown Museum Category: Craft / Art Direction
SAVE GUNKANJIMA
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Universal Workers Category: Craft / Art Direction
Book of Limbo
Agency: Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client: Belong Category: Craft / Art Direction
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse Category: Craft / Art Direction
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Art Direction
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Writing
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Craft / Writing
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
The better we talk, the better we feel
Agency: Uncommon Creative Studio / London + ITV
Client: ITV Category: Craft / Writing
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation Category: Craft / Printing & Production
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Photography
Airbag Alive Collection
Agency: Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid
Client: DGT Category: Craft / Photography
Travel G-class
Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York
Client: Mercedes-Benz Category: Craft / Photography
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Leica Category: Craft / Photography
Smile always find a way
Agency: VMLY&R / Paris + Red Fuse / Paris
Client: Colgate Palmolive Category: Craft / Photography
Hear My Voice/Escucha mi voz
Agency: GSD&M / Austin + Workman Publishing / New York
Client: Project Amplify Category: Craft / Illustration
Animated interactive box
Agency: Xi'an Gaopeng / Xi'an
Client: LI MING ZHI YAN Category: Craft / Typography
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_PT044M
Award:
2022 Print Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Craft / Art Direction
Annual ID:
OS22_PT045M
Award:
2022 Print Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Universal Workers
Title:
SAVE GUNKANJIMA
Category:
Craft / Art Direction
Annual ID:
OS22_PT046M
Award:
2022 Print Merit Award
Agency:
Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client:
Belong
Title:
Book of Limbo
Category:
Craft / Art Direction
Annual ID:
OS22_PT047M
Award:
2022 Print Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Converse
Title:
Unity Laces
Category:
Craft / Art Direction
Annual ID:
OS22_PT048M
Award:
2022 Print Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Art Direction
Annual ID:
OS22_PT049M
Award:
2022 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism
Category:
Craft / Art Direction
Annual ID:
OS22_PT050M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Writing
Annual ID:
OS22_PT051M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Craft / Writing
Annual ID:
OS22_PT052M
Award:
2022 Print Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Annual ID:
OS22_PT053M
Award:
2022 Print Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Annual ID:
OS22_PT054M
Award:
2022 Print Merit Award
Agency:
The Monkeys / Sydney
Client:
NRMA Insurance
Title:
Help like no one else
Category:
Craft / Writing
Annual ID:
OS22_PT055M
Award:
2022 Print Merit Award
Agency:
Uncommon Creative Studio / London + ITV
Client:
ITV
Title:
The better we talk, the better we feel
Category:
Craft / Writing
Annual ID:
OS22_PT056M
Award:
2022 Print Merit Award
Agency:
Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client:
4PS Corporation
Title:
Letters to the Future
Category:
Craft / Printing & Production
Annual ID:
OS22_PT065M
Award:
2022 Print Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Photography
Annual ID:
OS22_PT058M
Award:
2022 Print Merit Award
Agency:
Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid
Client:
DGT
Title:
Airbag Alive Collection
Category:
Craft / Photography
Annual ID:
OS22_PT059M
Award:
2022 Print Merit Award
Agency:
Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York
Client:
Mercedes-Benz
Title:
Travel G-class
Category:
Craft / Photography
Annual ID:
OS22_PT060M
Award:
2022 Print Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Annual ID:
OS22_PT061M
Award:
2022 Print Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Leica
Title:
The world deserve witnesses
Category:
Craft / Photography
Annual ID:
OS22_PT062M
Award:
2022 Print Merit Award
Agency:
VMLY&R / Paris + Red Fuse / Paris
Client:
Colgate Palmolive
Title:
Smile always find a way
Category:
Craft / Photography
Annual ID:
OS22_PT063M
Award:
2022 Print Merit Award
Agency:
GSD&M / Austin + Workman Publishing / New York
Client:
Project Amplify
Title:
Hear My Voice/Escucha mi voz
Category:
Craft / Illustration
Annual ID:
OS22_PT057M