The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Social Media
Periods For Periods
Agency: Rethink / Toronto + Periods For Periods
Client: Periods For Periods Category: Social Media
With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Health & Wellness
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca Category: Innovation & Transformation / Innovation in Health & Wellness
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Health & Wellness
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Health & Wellness
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Design / Packaging
Gradient Vodka Soda
Agency: Trill / Calgary
Client: Gradient Beverages Corp. Category: Design / Packaging
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Craft / Use of Technology
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
Tropicana Toothpaste
Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client: Tropicana Category: Promotional Items
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Promotional Items
Ballsy Ribbon
Agency: Rethink / Toronto + BC Cancer Foundation
Client: BC Cancer Foundation Category: Promotional Items
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Promotional Items
The BVG Hempticket – Come home, calm down.
Agency: Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) - AöR Category: Experiential / Immersive / Events
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Experiential / Immersive / Events
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Film
Kettlebell
Agency: Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client: DocMorris N.V. Category: Film
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico Category: Products
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group Category: Products
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Online & Mobile
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Writing
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Craft / Writing
GRADE SHAMING
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Out of Home
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company Category: Out of Home
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury Category: Out of Home
Award:
2022 Health & Wellness Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Social Media
Annual ID:
OS22_HW049M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Social Media
Annual ID:
OS22_HW050M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Media
Annual ID:
OS22_HW051M
Award:
2022 Health & Wellness Merit Award
Agency:
Rethink / Toronto + Periods For Periods
Client:
Periods For Periods
Title:
Periods For Periods
Category:
Social Media
Annual ID:
OS22_HW052M
Award:
2022 Health & Wellness Merit Award
Agency:
DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client:
QD Laser, Inc. / RETISSA SUPER CAPTURE
Title:
With My Eyes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW078M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann Health / New York + McCann Health Brazil / Sao Paolo
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW079M
Award:
2022 Health & Wellness Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW080M
Award:
2022 Health & Wellness Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW081M
Award:
2022 Health & Wellness Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Design / Packaging
Annual ID:
OS22_HW035M
Award:
2022 Health & Wellness Merit Award
Agency:
Trill / Calgary
Client:
Gradient Beverages Corp.
Title:
Gradient Vodka Soda
Category:
Design / Packaging
Annual ID:
OS22_HW036M
Award:
2022 Health & Wellness Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Craft / Use of Technology
Annual ID:
OS22_HW076M
Award:
2022 Health & Wellness Merit Award
Agency:
Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_HW082M
Award:
2022 Health & Wellness Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client:
Tropicana
Title:
Tropicana Toothpaste
Category:
Promotional Items
Annual ID:
OS22_HW037M
Award:
2022 Health & Wellness Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Promotional Items
Annual ID:
OS22_HW038M
Award:
2022 Health & Wellness Merit Award
Agency:
Leo Burnett / Riyadh
Client:
IKEA
Title:
Don't sleep on it
Category:
Promotional Items
Annual ID:
OS22_HW039M
Award:
2022 Health & Wellness Merit Award
Agency:
Rethink / Toronto + BC Cancer Foundation
Client:
BC Cancer Foundation
Title:
Ballsy Ribbon
Category:
Promotional Items
Annual ID:
OS22_HW040M
Award:
2022 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Promotional Items
Annual ID:
OS22_HW041M
Award:
2022 Health & Wellness Merit Award
Agency:
Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG) - AöR
Title:
The BVG Hempticket – Come home, calm down.
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW031M
Award:
2022 Health & Wellness Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Experiential / Immersive / Events
Annual ID:
OS22_HW032M
Award:
2022 Health & Wellness Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Film
Annual ID:
OS22_HW044M
Award:
2022 Health & Wellness Merit Award
Agency:
Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Client:
DocMorris N.V.
Title:
Kettlebell
Category:
Film
Annual ID:
OS22_HW045M
Award:
2022 Health & Wellness Merit Award
Agency:
AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client:
Pepsico
Title:
Quaker Qrece
Category:
Products
Annual ID:
OS22_HW033M
Award:
2022 Health & Wellness Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Products
Annual ID:
OS22_HW034M
Award:
2022 Health & Wellness Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Online & Mobile
Annual ID:
OS22_HW046M
Award:
2022 Health & Wellness Merit Award
Agency:
HEREZIE / Paris + Rehab / London
Client:
Pill-ID
Title:
Pill-ID
Category:
Online & Mobile
Annual ID:
OS22_HW047M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Writing
Annual ID:
OS22_HW073M
Award:
2022 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Craft / Writing
Annual ID:
OS22_HW074M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Craft / Writing
Annual ID:
OS22_HW075M
Award:
2022 Health & Wellness Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
GRADE SHAMING
Category:
Out of Home
Annual ID:
OS22_HW055M
Award:
2022 Health & Wellness Merit Award
Agency:
L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client:
Dole Sunshine Company
Title:
Malnutrition Facts
Category:
Out of Home
Annual ID:
OS22_HW056M
Award:
2022 Health & Wellness Merit Award
Agency:
Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client:
Cadbury
Title:
Flags of Generosity
Category:
Out of Home
Annual ID:
OS22_HW057M
Award:
2022 Health & Wellness Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Out of Home
Annual ID:
OS22_HW058M