The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Innovation & Transformation / Innovation in Lockdown
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online Films & Video / Long Form - Single
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Online Films & Video / Long Form - Single
Walter the Cat
Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles
Client: Chevrolet Category: Online Films & Video / Long Form - Single
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Online Films & Video / Long Form - Single
Written By
Agency: Creative X Meta + Exile + Serial Pictures
Client: Meta Category: Online Films & Video / Long Form - Single
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India Category: Online Films & Video / Long Form - Single
Stayfree Daughter's Day
Agency: DDB Mudra Group / Mumbai
Client: Stayfree Category: Online Films & Video / Long Form - Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online Films & Video / Long Form - Single
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Online Films & Video / Long Form - Single
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Online Films & Video / Long Form - Single
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online Films & Video / Long Form - Single
Stuck In
Agency: GREY / New York + Kellogg's / Pringles + Townhouse / New York + MJZ
Client: Kellogg's/Pringles Category: Online Films & Video / Long Form - Single
They Need Guidance
Agency: GUT / Buenos Aires
Client: The Coca-Cola Company / Sprite Category: Online Films & Video / Long Form - Single
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Online Films & Video / Long Form - Single
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Online Films & Video / Long Form - Single
The Reset
Agency: Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh
Client: Verizon Category: Online Films & Video / Long Form - Single
Mario
Agency: Media.Monks / Mexico City + Oriental Films / Mexico City
Client: Mexican Football Federation Category: Online Films & Video / Long Form - Single
The Umbilical Cord
Agency: mortierbrigade / brussels + Czar Brussels / Brussels
Client: Equal Pay Day Category: Online Films & Video / Long Form - Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Online Films & Video / Long Form - Single
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Online Films & Video / Long Form - Single
A Lockdown Love Story
Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo
Client: Heineken Category: Online Films & Video / Long Form - Single
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota Category: Online Films & Video / Long Form - Single
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance Category: Online Films & Video / Long Form - Single
Teenage Dream
Agency: SMUGGLER + BBDO / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online Films & Video / Long Form - Single
ComeBack
Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
Boys Do Cry
Agency: The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION
Client: GOTCHA4LIFE FOUNDATION Category: Online Films & Video / Long Form - Single
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Online Films & Video / Long Form - Single
No Drama
Agency: Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen
Client: Switzerland Tourism Category: Online Films & Video / Long Form - Single
Bears
Agency: DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago
Client: Twix Category: Online Films & Video / Short Form - Single
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Short Form - Single
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet Category: Online Films & Video / Long Form - Series
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Online Films & Video / Long Form - Series
It's What We'd Want If We Were Pets
Agency: Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client: Petco Category: Television & VOD / Short Form - Series
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase
Client: GEICO Category: Television & VOD / Short Form - Series
Bound By Ink
Agency: McCann / London + Blinkink / London + Craft / London
Client: Microsoft / Xbox Category: User-Generated Content
Welcome Back
Agency: AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client: Diageo Guinness Category: Television & VOD / Short Form - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London
Client: Twix Category: Television & VOD / Short Form - Single
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Television & VOD / Varying Length Series
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Television & VOD / Varying Length Series
An Unlikely Friendship
Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client: Prime Video Category: Cinema Advertising
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Cinema Advertising
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Cinema Advertising
Award:
2022 Film Merit Award
Agency:
Isobar France / Paris + Flying Blue / Paris
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_FI126M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Couch
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI074M
Award:
2022 Film Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI075M
Award:
2022 Film Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI076M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles
Client:
Chevrolet
Title:
Walter the Cat
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI077M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI078M
Award:
2022 Film Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI079M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI080M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Stayfree
Title:
Stayfree Daughter's Day
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI081M
Award:
2022 Film Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI082M
Award:
2022 Film Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI083M
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI084M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI085M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI086M
Award:
2022 Film Merit Award
Agency:
GREY / New York + Kellogg's / Pringles + Townhouse / New York + MJZ
Client:
Kellogg's/Pringles
Title:
Stuck In
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI087M
Award:
2022 Film Merit Award
Agency:
GUT / Buenos Aires
Client:
The Coca-Cola Company / Sprite
Title:
They Need Guidance
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI088M
Award:
2022 Film Merit Award
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI089M
Award:
2022 Film Merit Award
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI090M
Award:
2022 Film Merit Award
Agency:
Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh
Client:
Verizon
Title:
The Reset
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI091M
Award:
2022 Film Merit Award
Agency:
Media.Monks / Mexico City + Oriental Films / Mexico City
Client:
Mexican Football Federation
Title:
Mario
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI092M
Award:
2022 Film Merit Award
Agency:
mortierbrigade / brussels + Czar Brussels / Brussels
Client:
Equal Pay Day
Title:
The Umbilical Cord
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI093M
Award:
2022 Film Merit Award
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI094M
Award:
2022 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI095M
Award:
2022 Film Merit Award
Agency:
Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo
Client:
Heineken
Title:
A Lockdown Love Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI096M
Award:
2022 Film Merit Award
Agency:
Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client:
Toyota
Title:
Brothers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI097M
Award:
2022 Film Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI098M
Award:
2022 Film Merit Award
Agency:
SMUGGLER + BBDO / New York
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI099M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI100M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
Privacy - Tracked
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI101M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI102M
Award:
2022 Film Merit Award
Agency:
TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client:
Krungsri Auto / Car4Cash
Title:
ComeBack
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI103M
Award:
2022 Film Merit Award
Agency:
The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION
Client:
GOTCHA4LIFE FOUNDATION
Title:
Boys Do Cry
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI104M
Award:
2022 Film Merit Award
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI105M
Award:
2022 Film Merit Award
Agency:
Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen
Client:
Switzerland Tourism
Title:
No Drama
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI106M
Award:
2022 Film Merit Award
Agency:
DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago
Client:
Twix
Title:
Bears
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS22_FI072M
Award:
2022 Film Merit Award
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS22_FI073M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI107M
Award:
2022 Film Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI108M
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client:
Petco
Title:
It's What We'd Want If We Were Pets
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI043M
Award:
2022 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase
Client:
GEICO
Title:
Bundling Made Easy
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI044M
Award:
2022 Film Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
New Logo Design
Category:
User-Generated Content
Annual ID:
OS22_FI120M
Award:
2022 Film Merit Award
Agency:
McCann / London + Blinkink / London + Craft / London
Client:
Microsoft / Xbox
Title:
Bound By Ink
Category:
User-Generated Content
Annual ID:
OS22_FI121M
Award:
2022 Film Merit Award
Agency:
AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client:
Diageo Guinness
Title:
Welcome Back
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI041M
Award:
2022 Film Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London
Client:
Twix
Title:
Bears
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI042M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Relax TV Campaign
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI069M
Award:
2022 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI070M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI071M
Award:
2022 Film Merit Award
Agency:
CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client:
Prime Video
Title:
An Unlikely Friendship
Category:
Cinema Advertising
Annual ID:
OS22_FI109M
Award:
2022 Film Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Cinema Advertising
Annual ID:
OS22_FI110M
Award:
2022 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Cinema Advertising
Annual ID:
OS22_FI111M
