The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet Category: Television & VOD / Long Form - Single
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Television & VOD / Long Form - Single
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Television & VOD / Long Form - Single
An Unlikely Friendship
Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client: Prime Video Category: Television & VOD / Long Form - Single
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India Category: Television & VOD / Long Form - Single
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Quilmes Category: Television & VOD / Long Form - Single
Beer for All
Agency: Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London
Client: BrewDog Category: Television & VOD / Long Form - Single
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client: Facebook Category: Television & VOD / Long Form - Single
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Television & VOD / Long Form - Single
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Television & VOD / Long Form - Single
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c. Category: Television & VOD / Long Form - Single
The Selfish Giant Anthem
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Lululemon Category: Television & VOD / Long Form - Single
Rebuild The World
Agency: Married To Giants + Fela
Client: LEGO Category: Television & VOD / Long Form - Single
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken Category: Television & VOD / Long Form - Single
Poison
Agency: SMUGGLER + Uncommon Creative Studio / London
Client: ITV Category: Television & VOD / Long Form - Single
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
IKEA - Knock Knock
Agency: thjnk Berlin GmbH / Berlin
Client: IKEA Deutschland GmbH & Co. KG Category: Television & VOD / Long Form - Single
One/Second/Suit
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Television & VOD / Long Form - Single
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy Category: Television & VOD / Long Form - Single
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Innovation & Transformation / Innovation in Film
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Film
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Innovation & Transformation / Innovation in Film
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Film
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Low Budget / Under 50K Budget
Such a green way of life
Agency: dentsu mcgarrybowen China / Shanghai
Client: Ant Forest Category: Low Budget / Under 50K Budget
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client: Change the Ref Inc. Category: Low Budget / Under 50K Budget
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client:
Chevrolet
Title:
Sopranos
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI047M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI048M
Award:
2022 Film Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI049M
Award:
2022 Film Merit Award
Agency:
CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client:
Prime Video
Title:
An Unlikely Friendship
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI050M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI051M
Award:
2022 Film Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI052M
Award:
2022 Film Merit Award
Agency:
Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London
Client:
BrewDog
Title:
Beer for All
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI053M
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI054M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI055M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI056M
Award:
2022 Film Merit Award
Agency:
In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client:
Allianz p.l.c.
Title:
The World's Strongest Women
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI057M
Award:
2022 Film Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Lululemon
Title:
The Selfish Giant Anthem
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI058M
Award:
2022 Film Merit Award
Agency:
Married To Giants + Fela
Client:
LEGO
Title:
Rebuild The World
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI059M
Award:
2022 Film Merit Award
Agency:
Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client:
Heineken
Title:
The Night is Young
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI060M
Award:
2022 Film Merit Award
Agency:
SMUGGLER + Uncommon Creative Studio / London
Client:
ITV
Title:
Poison
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI061M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI062M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Privacy - Tracked
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI063M
Award:
2022 Film Merit Award
Agency:
thjnk Berlin GmbH / Berlin
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA - Knock Knock
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI064M
Award:
2022 Film Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
One/Second/Suit
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI065M
Award:
2022 Film Merit Award
Agency:
Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client:
Wieden+Kennedy
Title:
a word
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI066M
Award:
2022 Film Merit Award
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS22_FI122M
Award:
2022 Film Merit Award
Agency:
DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS22_FI123M
Award:
2022 Film Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS22_FI124M
Award:
2022 Film Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS22_FI125M
Award:
2022 Film Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Low Budget / Under 50K Budget
Annual ID:
OS22_FI114M
Award:
2022 Film Merit Award
Agency:
dentsu mcgarrybowen China / Shanghai
Client:
Ant Forest
Title:
Such a green way of life
Category:
Low Budget / Under 50K Budget
Annual ID:
OS22_FI115M