The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Believe In Ted Lasso
Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client: Apple TV+ Category: Social Channel / Single Platform
#RealVoicesofPride
Agency: Edelman / Madrid
Client: FELGTB Category: Social Channel / Single Platform
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Social Channel / Single Platform
#TheMissingPeace
Agency: Leo Burnett / Beirut
Client: UN Women Lebanon Category: Social Channel / Single Platform
The Playlist Song
Agency: mortierbrigade / brussels
Client: TwinToes Category: Social Channel / Single Platform
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Social Channel / Single Platform
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Social Channel / Single Platform
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay Category: Social Channel / Single Platform
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Social Channel / Single Platform
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue Category: Social Channel / Multi-Platform
Award:
2022 Social Media Merit Award
Agency:
Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client:
Apple TV+
Title:
Believe In Ted Lasso
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM039M
Award:
2022 Social Media Merit Award
Agency:
Edelman / Madrid
Client:
FELGTB
Title:
#RealVoicesofPride
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM040M
Award:
2022 Social Media Merit Award
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM041M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Beirut
Client:
UN Women Lebanon
Title:
#TheMissingPeace
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM042M
Award:
2022 Social Media Merit Award
Agency:
mortierbrigade / brussels
Client:
TwinToes
Title:
The Playlist Song
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM043M
Award:
2022 Social Media Merit Award
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM044M
Award:
2022 Social Media Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM045M
Award:
2022 Social Media Merit Award
Agency:
R/GA / California + OMD / New York + ProPac / Plano
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM046M
Award:
2022 Social Media Merit Award
Agency:
Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM047M