The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
CTCP
Agency: Mighty Nice / Sydney + California Tobacco Control Program / California + Duncan Channon / San Francisco
Client: Mighty Nice Category: Animation / Series
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Direction / Single
Day After Day
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Direction / Single
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Facebook
Client: Facebook Category: Direction / Single
Technically Illegal
Agency: Droga5 / New York + Little Minx / Los Angeles
Client: Reform Alliance Category: Direction / Single
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Direction / Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Direction / Single
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Direction / Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Direction / Single
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook Category: Direction / Single
Mind Reader
Agency: Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client: Amazon Category: Direction / Single
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken Category: Direction / Single
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Direction / Single
Teenage Dream
Agency: SMUGGLER + BBDO / New York
Client: Sandy Hook Promise Category: Direction / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Direction / Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Direction / Single
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client: Adobe / Premiere Category: Visual Effects / Single
Rebuild The World - Holidays
Agency: Stink Films / Paris
Client: LEGO Category: Visual Effects / Single
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Visual Effects / Single
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Use of Technology
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Writing / Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Writing / Single
As Early As Five
Agency: Ogilvy UK / London + Swift / Portland
Client: Dove Category: Writing / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Writing / Single
Dr Rick
Agency: Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client: Progressive Insurance Category: Writing / Series
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client: Apple Category: Writing / Series
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Casting
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Casting
Master Ji - A Teachers' Day Tribute
Agency: BYJU'S / Bengaluru + Dora Digs / Mumbai
Client: BYJU'S Category: Casting
Machine Gun Mouth
Agency: Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client: Battlegrounds Mobile India Category: Casting
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Casting
We Hockey
Agency: Loveboat / Los Angeles + MullenLowe / Los Angeles
Client: Arizona Coyotes Anthem Category: Casting
A Medicine Company
Agency: Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client: Eli Lilly & Company Category: Casting
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Moving Image Craft
Bring Down the House
Agency: 72andSunny / Los Angeles + Film 47 + Swaybox
Client: National Football League Category: Innovation & Transformation / Innovation in Moving Image Craft
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries Category: Innovation & Transformation / Innovation in Moving Image Craft
9x16 Stores
Agency: BBDO / Singapore + Pixel Post
Client: Visa #WhereYouShopMatters Category: Use of Vertical Video
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Intuit TurboTax
Title:
Matchmaker
Category:
Production Design
Annual ID:
OS22_MI113M
Award:
2022 Moving Image Craft Merit Award
Agency:
Mighty Nice / Sydney + California Tobacco Control Program / California + Duncan Channon / San Francisco
Client:
Mighty Nice
Title:
CTCP
Category:
Animation / Series
Annual ID:
OS22_MI121M
Award:
2022 Moving Image Craft Merit Award
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives
Category:
Direction / Single
Annual ID:
OS22_MI059M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Direction / Single
Annual ID:
OS22_MI060M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
Day After Day
Category:
Direction / Single
Annual ID:
OS22_MI061M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Love Song / New York + Facebook
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Direction / Single
Annual ID:
OS22_MI062M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Little Minx / Los Angeles
Client:
Reform Alliance
Title:
Technically Illegal
Category:
Direction / Single
Annual ID:
OS22_MI063M
Award:
2022 Moving Image Craft Merit Award
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Direction / Single
Annual ID:
OS22_MI064M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Direction / Single
Annual ID:
OS22_MI065M
Award:
2022 Moving Image Craft Merit Award
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Direction / Single
Annual ID:
OS22_MI066M
Award:
2022 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Direction / Single
Annual ID:
OS22_MI067M
Award:
2022 Moving Image Craft Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Direction / Single
Annual ID:
OS22_MI068M
Award:
2022 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Amazon / Seattle + Hungry Man / Los Angeles
Client:
Amazon
Title:
Mind Reader
Category:
Direction / Single
Annual ID:
OS22_MI069M
Award:
2022 Moving Image Craft Merit Award
Agency:
Romance Films / Cape Town + Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Direction / Single
Annual ID:
OS22_MI070M
Award:
2022 Moving Image Craft Merit Award
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Direction / Single
Annual ID:
OS22_MI071M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + 180 Amsterdam
Client:
DHL
Title:
License to Deliver
Category:
Direction / Single
Annual ID:
OS22_MI072M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + BBDO / New York
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Direction / Single
Annual ID:
OS22_MI073M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Direction / Single
Annual ID:
OS22_MI074M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Direction / Single
Annual ID:
OS22_MI075M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Alt.vfx + Cartel + RESET
Client:
Adobe / Premiere
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS22_MI122M
Award:
2022 Moving Image Craft Merit Award
Agency:
Bipolar Studio / Los Angeles
Client:
Porsche
Title:
Electricity
Category:
Visual Effects / Single
Annual ID:
OS22_MI123M
Award:
2022 Moving Image Craft Merit Award
Agency:
Stink Films / Paris
Client:
LEGO
Title:
Rebuild The World - Holidays
Category:
Visual Effects / Single
Annual ID:
OS22_MI124M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Visual Effects / Single
Annual ID:
OS22_MI125M
Award:
2022 Moving Image Craft Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Use of Technology
Annual ID:
OS22_MI131M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Writing / Single
Annual ID:
OS22_MI078M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Writing / Single
Annual ID:
OS22_MI079M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy UK / London + Swift / Portland
Client:
Dove
Title:
As Early As Five
Category:
Writing / Single
Annual ID:
OS22_MI080M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Writing / Single
Annual ID:
OS22_MI081M
Award:
2022 Moving Image Craft Merit Award
Agency:
Arnold Worldwide / Boston + Moxie Pictures / Los Angeles + Cosmo Street Editorial / New York + Zero VFX / Boston
Client:
Progressive Insurance
Title:
Dr Rick
Category:
Writing / Series
Annual ID:
OS22_MI082M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Writing / Series
Annual ID:
OS22_MI083M
Award:
2022 Moving Image Craft Merit Award
Agency:
Amazon / Seattle
Client:
GLAAD
Title:
Back to School: Changes
Category:
Casting
Annual ID:
OS22_MI132M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Casting
Annual ID:
OS22_MI133M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Casting
Annual ID:
OS22_MI134M
Award:
2022 Moving Image Craft Merit Award
Agency:
BYJU'S / Bengaluru + Dora Digs / Mumbai
Client:
BYJU'S
Title:
Master Ji - A Teachers' Day Tribute
Category:
Casting
Annual ID:
OS22_MI135M
Award:
2022 Moving Image Craft Merit Award
Agency:
Early Man Film Pvt Ltd / Mumbai + DDB Mudra Group / Mumbai
Client:
Battlegrounds Mobile India
Title:
Machine Gun Mouth
Category:
Casting
Annual ID:
OS22_MI136M
Award:
2022 Moving Image Craft Merit Award
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Casting
Annual ID:
OS22_MI137M
Award:
2022 Moving Image Craft Merit Award
Agency:
Loveboat / Los Angeles + MullenLowe / Los Angeles
Client:
Arizona Coyotes Anthem
Title:
We Hockey
Category:
Casting
Annual ID:
OS22_MI138M
Award:
2022 Moving Image Craft Merit Award
Agency:
McCann / Düsseldorf
Client:
ALDI
Title:
Holy night shift
Category:
Casting
Annual ID:
OS22_MI139M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Casting
Annual ID:
OS22_MI140M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Client:
Eli Lilly & Company
Title:
A Medicine Company
Category:
Casting
Annual ID:
OS22_MI141M
Award:
2022 Moving Image Craft Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI142M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Film 47 + Swaybox
Client:
National Football League
Title:
Bring Down the House
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI143M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI144M