The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Non-traditional & Guerrilla Marketing
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation Category: Non-traditional & Guerrilla Marketing
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Media Post / Single
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Social Media Post / Single
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Social Media Post / Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Social Media Post / Single
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Digital & Online / Ecommerce
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM088M
Award:
2022 Direct Marketing Merit Award
Agency:
TAXI
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM089M
Award:
2022 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM063M
Award:
2022 Direct Marketing Merit Award
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media Post / Single
Annual ID:
OS22_DM076M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Social Media Post / Single
Annual ID:
OS22_DM077M
Award:
2022 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Social Media Post / Single
Annual ID:
OS22_DM078M
Award:
2022 Direct Marketing Merit Award
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Social Media Post / Single
Annual ID:
OS22_DM079M
Award:
2022 Direct Marketing Merit Award
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Digital & Online / Ecommerce
Annual ID:
OS22_DM071M
Award:
2022 Direct Marketing Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Digital & Online / Ecommerce
Annual ID:
OS22_DM072M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
IKEA
Title:
Dollar Catalogue
Category:
Digital & Online / Ecommerce
Annual ID:
OS22_DM073M