The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Cultural Driver
The Lost Class
Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago
Client: Change the Ref Inc. Category: Cultural Driver
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Cultural Driver
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client: Black Business and Professional Association, et al. Category: Cultural Driver
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Cultural Driver
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Cultural Driver
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform Category: Cultural Driver
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Cultural Driver
Award:
2022 Cultural Driver Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Cultural Driver
Annual ID:
OS22_CD001G
Award:
2022 Cultural Driver Silver Pencil
Agency:
Hungry Man / Los Angeles + Leo Burnett / Chicago
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Cultural Driver
Annual ID:
OS22_CD002S
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Annual ID:
OS22_CD003B
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Cultural Driver
Annual ID:
OS22_CD004B
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Zulu Alpha Kilo / Toronto + Zulubot / Toronto + Black Business and Professional Association / Toronto
Client:
Black Business and Professional Association, et al.
Title:
The Micropedia of Microaggressions
Category:
Cultural Driver
Annual ID:
OS22_CD005B
Award:
2022 Cultural Driver Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Cultural Driver
Annual ID:
OS22_CD006M
Award:
2022 Cultural Driver Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Cultural Driver
Annual ID:
OS22_CD007M
Award:
2022 Cultural Driver Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Cultural Driver
Annual ID:
OS22_CD008M
Award:
2022 Cultural Driver Merit Award
Agency:
TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Cultural Driver
Annual ID:
OS22_CD009M
Award:
2022 Cultural Driver Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Cultural Driver
Annual ID:
OS22_CD010M