The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Experiential & Immersive

Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction Gold Pencil

DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology Gold Pencil

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Brand Installations Gold Pencil

Hidden Spots Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships Gold Pencil

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Dynamic Data Visualization Gold Pencil

The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Craft / Dynamic Data Visualization Gold Pencil

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Events / Stunts / Competitions / In-Person Gold Pencil

Degree Inclusive Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products Gold Pencil

Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential Gold Pencil

WATERLIGHT Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential Gold Pencil

The Breakaway Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual Silver Pencil

The 9th Lane Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris Client: Lacoste Category: Events / Stunts / Competitions / Virtual Silver Pencil

Motherland Pride Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv Client: KyivPride Category: Events / Stunts / Competitions / Virtual Silver Pencil

Liquid Billboard Agency: Havas Middle East / Dubai + Jack Morton / Dubai Client: adidas Category: Brand Installations Silver Pencil

The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Craft / Storytelling Silver Pencil

Plastic fishing tournament Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Events / Stunts / Competitions / In-Person Silver Pencil

The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Silver Pencil

Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown Silver Pencil

Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Events / Stunts / Competitions / Virtual Bronze Pencil

The Lost Class Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Craft / Art Direction Bronze Pencil

Cheetle iD Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Ecommerce Bronze Pencil

The Unfiltered History Tour Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Events / Stunts / Competitions / In-Person Bronze Pencil

The Breakaway Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR) Bronze Pencil

Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Experiential Audio Bronze Pencil

DojaCode Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Experiential Bronze Pencil

The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Events / Stunts / Competitions / Virtual Merit Award

The Fall Collection Agency: BBH / London Client: Burger King UK Category: Events / Stunts / Competitions / Virtual Merit Award

Nothingcoin Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai Client: Cadbury 5 Star Category: Events / Stunts / Competitions / Virtual Merit Award

Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Craft / Art Direction Merit Award

The Blue Paradox Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London Client: SC Johnson Category: Craft / Art Direction Merit Award

Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Craft / Use of Sound Merit Award

Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Craft / Use of Sound Merit Award

The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Craft / Use of Technology Merit Award

Bedtime Stories Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Craft / Use of Technology Merit Award

Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Craft / Use of Technology Merit Award

Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Craft / Use of Technology Merit Award

SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Brand Installations Merit Award

NATURAL BAR: The Bar That Leaves no Trace Agency: DAVID / Bogotá + DAVID / Madrid Client: AB InBev / Corona Category: Brand Installations Merit Award

Gerry's Partisan Pizza Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe Client: Represent Us Category: Brand Installations Merit Award

Creativity is Essential Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Brand Partnerships Merit Award

Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships Merit Award

Swipe Night: Killer Weekend Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Craft / Storytelling Merit Award

SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Responsive Environments Merit Award

Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Responsive Environments Merit Award

Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Responsive Environments Merit Award

Pigeons against the far-right. Give 'em Shit! Agency: Philipp und Keuntje / Hamburg Client: Laut gegen Nazis Category: Immersive Spaces Merit Award

SOCIAL BULLETS Agency: Area 23, An IPG Health Company / New York Client: STAND FOR THE SILENT/KAZOO Category: Craft / Dynamic Data Visualization Merit Award

The Cost of Bullying Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Client: Samsung Category: Ecommerce Merit Award

Shopping Inside Songs Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Ecommerce Merit Award

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Award: 2022 Experiential & Immersive Best of Discipline Pencil

Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client: Change the Ref Inc.

Title: The Lost Class

Category: Best of Experiential & Immersive

Annual ID: OS22_EX001G

Award: 2022 Experiential & Immersive Gold Pencil

Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Client: Bacardi Bombay Sapphire

Title: Creativity is Essential

Category: Craft / Art Direction

Annual ID: OS22_EX006G

Award: 2022 Experiential & Immersive Gold Pencil

Agency: Mojo Supermarket + Active Theory + Girls Who Code

Client: Girls Who Code

Title: DojaCode

Category: Craft / Use of Technology

Annual ID: OS22_EX007G

Award: 2022 Experiential & Immersive Gold Pencil

Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client: Change the Ref Inc.

Title: The Lost Class

Category: Brand Installations

Annual ID: OS22_EX003G

Award: 2022 Experiential & Immersive Gold Pencil

Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Client: Kraft Heinz + Activision Blizzard

Title: Hidden Spots

Category: Brand Partnerships

Annual ID: OS22_EX005G

Award: 2022 Experiential & Immersive Gold Pencil

Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client: Change the Ref Inc.

Title: The Lost Class

Category: Craft / Dynamic Data Visualization

Annual ID: OS22_EX001G

Award: 2022 Experiential & Immersive Gold Pencil

Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Client: Lacoste

Title: The 9th Lane

Category: Craft / Dynamic Data Visualization

Annual ID: OS22_EX008G

Award: 2022 Experiential & Immersive Gold Pencil

Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client: Change the Ref Inc.

Title: The Lost Class

Category: Events / Stunts / Competitions / In-Person

Annual ID: OS22_EX002G

Award: 2022 Experiential & Immersive Gold Pencil

Award:
2022 Experiential & Immersive Best of Discipline Pencil

Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client:
Change the Ref Inc.

Title:
The Lost Class

Category:
Best of Experiential & Immersive

Annual ID:
OS22_EX001G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London

Client:
Bacardi Bombay Sapphire

Title:
Creativity is Essential

Category:
Craft / Art Direction

Annual ID:
OS22_EX006G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
Mojo Supermarket + Active Theory + Girls Who Code

Client:
Girls Who Code

Title:
DojaCode

Category:
Craft / Use of Technology

Annual ID:
OS22_EX007G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client:
Change the Ref Inc.

Title:
The Lost Class

Category:
Brand Installations

Annual ID:
OS22_EX003G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo

Client:
Kraft Heinz + Activision Blizzard

Title:
Hidden Spots

Category:
Brand Partnerships

Annual ID:
OS22_EX005G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client:
Change the Ref Inc.

Title:
The Lost Class

Category:
Craft / Dynamic Data Visualization

Annual ID:
OS22_EX001G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Client:
Lacoste

Title:
The 9th Lane

Category:
Craft / Dynamic Data Visualization

Annual ID:
OS22_EX008G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs

Client:
Change the Ref Inc.

Title:
The Lost Class

Category:
Events / Stunts / Competitions / In-Person

Annual ID:
OS22_EX002G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
Wunderman Thompson Argentina

Client:
Unilever

Title:
Degree Inclusive

Category:
Physical Products

Annual ID:
OS22_EX004G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio

Client:
AB InBev / Corona

Title:
Plastic fishing tournament

Category:
Innovation & Transformation / Innovation in Experiential

Annual ID:
OS22_EX009G

Award:
2022 Experiential & Immersive Gold Pencil

Agency:
Wunderman Thompson / Bogota

Client:
E-DINA ENERGY

Title:
WATERLIGHT

Category:
Innovation & Transformation / Innovation in Experiential

Annual ID:
OS22_EX010G

Award:
2022 Experiential & Immersive Silver Pencil

Agency:
BBDO Belgium / Brussels

Client:
Decathlon

Title:
The Breakaway

Category:
Events / Stunts / Competitions / Virtual

Annual ID:
OS22_EX012S

Award:
2022 Experiential & Immersive Silver Pencil

Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris

Client:
Lacoste

Title:
The 9th Lane

Category:
Events / Stunts / Competitions / Virtual

Annual ID:
OS22_EX013S

Award:
2022 Experiential & Immersive Silver Pencil

Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv