The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Best of Creative Use of Data
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Real-Time Data
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Media
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Storytelling
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Data Visualization / Dynamic / Responsive
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Real-Time Data
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Social Media
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Storytelling
N4TURE'S NUMB3R5
Agency: Kolle Rebbe / Hamburg + WWF Germany / Berlin
Client: WWF Germany Category: Data Visualization / Static
SLOW ROAD
Agency: Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju
Client: JEJU TRAVEL ORGANIZATION Category: Innovation & Transformation / Innovation in Lockdown
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES Category: Experiential & Immersive
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Storytelling
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Dynamic / Responsive
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Data Visualization / Dynamic / Responsive
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Real-Time Data
Meet Sarha
Agency: Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client: stc Category: Real-Time Data
The Good Fire
Agency: Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client: Shelter Category: Social Media
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Social Media
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Lockdown
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Use of Technology
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo Category: Use of Technology
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Experiential & Immersive
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Targeting
Fly Over Cyber Monday
Agency: MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client: Latam Airlines Category: Targeting
#TrendTheSyrianWar
Agency: MRM Germany / Frankfurt
Client: Action Alliance for Disaster Relief Category: Targeting
The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National Category: Storytelling
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Data
Award:
2022 Creative Use of Data Best of Discipline Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Creative Use of Data
Annual ID:
OS22_CU001G
Award:
2022 Creative Use of Data Gold Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Real-Time Data
Annual ID:
OS22_CU003G
Award:
2022 Creative Use of Data Gold Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media
Annual ID:
OS22_CU002G
Award:
2022 Creative Use of Data Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Storytelling
Annual ID:
OS22_CU001G
Award:
2022 Creative Use of Data Silver Pencil
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS22_CU004S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Real-Time Data
Annual ID:
OS22_CU007S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Annual ID:
OS22_CU006S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU008S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Storytelling
Annual ID:
OS22_CU005S
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
PS21 / Madrid
Client:
KFC
Title:
KFCopypaste
Category:
Social Media
Annual ID:
OS22_CU011B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
Kolle Rebbe / Hamburg + WWF Germany / Berlin
Client:
WWF Germany
Title:
N4TURE'S NUMB3R5
Category:
Data Visualization / Static
Annual ID:
OS22_CU009B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju
Client:
JEJU TRAVEL ORGANIZATION
Title:
SLOW ROAD
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU013B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Experiential & Immersive
Annual ID:
OS22_CU012B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Storytelling
Annual ID:
OS22_CU010B
Award:
2022 Creative Use of Data Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS22_CU015M
Award:
2022 Creative Use of Data Merit Award
Agency:
thjnk AG / Hamburg + thjnk München GmbH / Munich
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS22_CU016M
Award:
2022 Creative Use of Data Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Real-Time Data
Annual ID:
OS22_CU024M
Award:
2022 Creative Use of Data Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Draken Film
Title:
Bad Movie Index
Category:
Real-Time Data
Annual ID:
OS22_CU025M
Award:
2022 Creative Use of Data Merit Award
Agency:
Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client:
stc
Title:
Meet Sarha
Category:
Real-Time Data
Annual ID:
OS22_CU026M
Award:
2022 Creative Use of Data Merit Award
Agency:
Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client:
Shelter
Title:
The Good Fire
Category:
Social Media
Annual ID:
OS22_CU021M
Award:
2022 Creative Use of Data Merit Award
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Social Media
Annual ID:
OS22_CU022M
Award:
2022 Creative Use of Data Merit Award
Agency:
Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Annual ID:
OS22_CU014M
Award:
2022 Creative Use of Data Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU031M
Award:
2022 Creative Use of Data Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Use of Technology
Annual ID:
OS22_CU027M
Award:
2022 Creative Use of Data Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Annual ID:
OS22_CU028M
Award:
2022 Creative Use of Data Merit Award
Agency:
VMLY&R Commerce / New York
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Use of Technology
Annual ID:
OS22_CU029M
Award:
2022 Creative Use of Data Merit Award
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Experiential & Immersive
Annual ID:
OS22_CU023M
Award:
2022 Creative Use of Data Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Targeting
Annual ID:
OS22_CU017M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client:
Latam Airlines
Title:
Fly Over Cyber Monday
Category:
Targeting
Annual ID:
OS22_CU018M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM Germany / Frankfurt
Client:
Action Alliance for Disaster Relief
Title:
#TrendTheSyrianWar
Category:
Targeting
Annual ID:
OS22_CU019M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / London + The National / Dubai
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Annual ID:
OS22_CU020M