The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Craft / Art Direction
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Craft / Art Direction
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Craft / Art Direction
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Storytelling
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Craft / Printing & Production
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Illustration
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Storytelling
Award:
2022 Direct Marketing Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_DM022S
Award:
2022 Out of Home Silver Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_OH018S
Award:
2022 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client:
The Tokyo Organising committee of the Olympic and Paralympic Games
Title:
TOKYO 2020 Sport Pictograms
Category:
Craft / Art Direction
Annual ID:
OS22_DE030S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Annual ID:
OS22_BE021S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_BE022S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Craft / Art Direction
Annual ID:
OS22_BE019S
Award:
2022 Branded Entertainment Silver Pencil
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Annual ID:
OS22_BE020S
Award:
2022 Health & Wellness Silver Pencil
Agency:
Intouch Group / New York + Videocubo.tv / Sao Paolo
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Craft / Art Direction
Annual ID:
OS22_HW015S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Annual ID:
OS22_EX017S
Award:
2022 Print Silver Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Craft / Printing & Production
Annual ID:
OS22_PT015S
Award:
2022 Print Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_PT014S
Award:
2022 Print Silver Pencil
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Illustration
Annual ID:
OS22_PT013S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_OH019S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Annual ID:
OS22_OH020S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Annual ID:
OS22_DM021S
Award:
2022 Radio & Audio Silver Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing - Series
Annual ID:
OS22_RA010S
Award:
2022 Integrated Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_IG008S