The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Pill-ID
Agency: HEREZIE / Paris + Rehab / London
Client: Pill-ID Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Craft / Use of Technology
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit
Client: Motown Museum Category: Craft / Art Direction
SAVE GUNKANJIMA
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Universal Workers Category: Craft / Art Direction
Book of Limbo
Agency: Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client: Belong Category: Craft / Art Direction
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse Category: Craft / Art Direction
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Art Direction
Reviews of Hope
Agency: Toaster / Singapore + Google Indonesia + Essence SEA
Client: Google Indonesia / Google Search Category: Craft / Data-Driven Personalization
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Craft / Use of Visuals
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Craft / Use of Visuals
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG Category: Craft / Use of Visuals
Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre Category: Craft / Writing
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Writing
4th of July New York Times Ad
Agency: Away / New York + Dippin Sauce / Brooklyn
Client: Away Category: Craft / Writing
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
The better we talk, the better we feel
Agency: Uncommon Creative Studio / London + ITV
Client: ITV Category: Craft / Writing
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client: SC Johnson Category: Craft / Art Direction
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE Category: Craft / Illustration
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Art Direction
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Craft / Art Direction
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Art Direction
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse Category: Craft / Art Direction
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Art Direction
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Craft / Writing
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Writing
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Craft / Art Direction
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Art Direction
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Craft / Art Direction
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
Craft, Camera, Action!
Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client: BIG W Category: Craft / Use of Technology
Hens Behind the Lens
Agency: Preacher / Austin + Lightbox Productions, Inc.
Client: Vital Farms Category: Craft / Use of Technology
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo Category: Craft / Use of Technology
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Craft / Use of Sound
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_DM100M
Award:
2022 Direct Marketing Merit Award
Agency:
HEREZIE / Paris + Rehab / London
Client:
Pill-ID
Title:
Pill-ID
Category:
Craft / Use of Technology
Annual ID:
OS22_DM101M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_DM102M
Award:
2022 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Craft / Use of Technology
Annual ID:
OS22_DM103M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_PT044M
Award:
2022 Print Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Craft / Art Direction
Annual ID:
OS22_PT045M
Award:
2022 Print Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Universal Workers
Title:
SAVE GUNKANJIMA
Category:
Craft / Art Direction
Annual ID:
OS22_PT046M
Award:
2022 Print Merit Award
Agency:
Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney
Client:
Belong
Title:
Book of Limbo
Category:
Craft / Art Direction
Annual ID:
OS22_PT047M
Award:
2022 Print Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Converse
Title:
Unity Laces
Category:
Craft / Art Direction
Annual ID:
OS22_PT048M
Award:
2022 Print Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Art Direction
Annual ID:
OS22_PT049M
Award:
2022 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism
Category:
Craft / Art Direction
Annual ID:
OS22_PT050M
Award:
2022 Health & Wellness Merit Award
Agency:
Toaster / Singapore + Google Indonesia + Essence SEA
Client:
Google Indonesia / Google Search
Title:
Reviews of Hope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS22_HW077M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM092M
Award:
2022 Social Media Merit Award
Agency:
M&C Saatchi / Sydney + BWS / Sydney
Client:
BWS
Title:
InstaPour
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM093M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Instagram Launch
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM094M
Award:
2022 Social Media Merit Award
Agency:
Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client:
Geberit International AG
Title:
Handbutts
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM095M
Award:
2022 Pharma Merit Award
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Writing
Annual ID:
OS22_PH031M
Award:
2022 Print Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Writing
Annual ID:
OS22_PT051M
Award:
2022 Print Merit Award
Agency:
Away / New York + Dippin Sauce / Brooklyn
Client:
Away
Title:
4th of July New York Times Ad
Category:
Craft / Writing
Annual ID:
OS22_PT052M
Award:
2022 Print Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Annual ID:
OS22_PT053M
Award:
2022 Print Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Annual ID:
OS22_PT054M
Award:
2022 Print Merit Award
Agency:
The Monkeys / Sydney
Client:
NRMA Insurance
Title:
Help like no one else
Category:
Craft / Writing
Annual ID:
OS22_PT055M
Award:
2022 Print Merit Award
Agency:
Uncommon Creative Studio / London + ITV
Client:
ITV
Title:
The better we talk, the better we feel
Category:
Craft / Writing
Annual ID:
OS22_PT056M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_EX059M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client:
SC Johnson
Title:
The Blue Paradox
Category:
Craft / Art Direction
Annual ID:
OS22_EX060M
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_OH064M
Award:
2022 Out of Home Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Craft / Illustration
Annual ID:
OS22_OH065M
Award:
2022 Out of Home Merit Award
Agency:
Leo Burnett / Madrid
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Craft / Illustration
Annual ID:
OS22_OH066M
Award:
2022 Out of Home Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Art Direction
Annual ID:
OS22_OH052M
Award:
2022 Out of Home Merit Award
Agency:
BBH / London
Client:
Burger King UK
Title:
The Fall Collection
Category:
Craft / Art Direction
Annual ID:
OS22_OH053M
Award:
2022 Out of Home Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Craft / Art Direction
Annual ID:
OS22_OH054M
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Art Direction
Annual ID:
OS22_OH055M
Award:
2022 Out of Home Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Converse
Title:
Unity Laces
Category:
Craft / Art Direction
Annual ID:
OS22_OH056M
Award:
2022 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Art Direction
Annual ID:
OS22_OH057M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Craft / Writing
Annual ID:
OS22_DM098M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Writing
Annual ID:
OS22_DM099M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_DE132M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_DE134M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_DE135M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Annual ID:
OS22_DE136M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_DE137M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Craft / Art Direction
Annual ID:
OS22_DE138M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Craft / Art Direction
Annual ID:
OS22_DE139M
Award:
2022 Design Merit Award
Agency:
Kin / New York + Mailchimp
Client:
Mailchimp
Title:
Bloom Season
Category:
Craft / Art Direction
Annual ID:
OS22_DE140M
Award:
2022 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Privacy - App Tracking Transparency
Category:
Craft / Art Direction
Annual ID:
OS22_DE141M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client:
BIG W
Title:
Craft, Camera, Action!
Category:
Craft / Use of Technology
Annual ID:
OS22_BE097M
Award:
2022 Branded Entertainment Merit Award
Agency:
Preacher / Austin + Lightbox Productions, Inc.
Client:
Vital Farms
Title:
Hens Behind the Lens
Category:
Craft / Use of Technology
Annual ID:
OS22_BE098M
Award:
2022 Branded Entertainment Merit Award
Agency:
VMLY&R Commerce / New York
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Craft / Use of Technology
Annual ID:
OS22_BE099M
Award:
2022 Experiential & Immersive Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Sound
Annual ID:
OS22_EX066M
