The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Promotional Items / Booklets / Books / Brochures
Repurposeful Instructions
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
The ScrapsBook
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
Tropicana Toothpaste
Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client: Tropicana Category: Promotional Items
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Promotional Items
Ballsy Ribbon
Agency: Rethink / Toronto + BC Cancer Foundation
Client: BC Cancer Foundation Category: Promotional Items
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Promotional Items
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products
Award:
2022 Print Merit Award
Agency:
Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client:
Progressive Insurance
Title:
Dr Rick Will See You Now
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT040M
Award:
2022 Print Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT041M
Award:
2022 Print Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT042M
Award:
2022 Health & Wellness Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe PR / New York
Client:
Tropicana
Title:
Tropicana Toothpaste
Category:
Promotional Items
Annual ID:
OS22_HW037M
Award:
2022 Health & Wellness Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Chicken Licken
Title:
Soulfuel™️ Safe Lamp™️
Category:
Promotional Items
Annual ID:
OS22_HW038M
Award:
2022 Health & Wellness Merit Award
Agency:
Leo Burnett / Riyadh
Client:
IKEA
Title:
Don't sleep on it
Category:
Promotional Items
Annual ID:
OS22_HW039M
Award:
2022 Health & Wellness Merit Award
Agency:
Rethink / Toronto + BC Cancer Foundation
Client:
BC Cancer Foundation
Title:
Ballsy Ribbon
Category:
Promotional Items
Annual ID:
OS22_HW040M
Award:
2022 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Promotional Items
Annual ID:
OS22_HW041M