The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Utility
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo
Client: AB InBev / AMBEV Category: Utility
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Utility / Ecommerce
The Volvo Street Configurator
Agency: FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client: Volvo Car Belux Category: Utility / Ecommerce
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Sydney + BWS / Sydney
Client:
BWS
Title:
InstaPour
Category:
Utility
Annual ID:
OS22_IN034M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Utility
Annual ID:
OS22_IN035M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
sunsetDDB / São Paulo + AB InBev / São Paulo
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Annual ID:
OS22_IN036M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Utility / Ecommerce
Annual ID:
OS22_IN037M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client:
Volvo Car Belux
Title:
The Volvo Street Configurator
Category:
Utility / Ecommerce
Annual ID:
OS22_IN038M