The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Film
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Film
Save the Survivors
Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client: Save the Children Category: Film
#UnExaminable
Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest
Client: The VIF Network Category: Film
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Film
The Experimental
Agency: BBDO / Bangkok + Mum films / Bangkok + CINEDIGITAL SOUND STUDIO / Bangkok
Client: Thai Health Promotion Foundation / The e-cigarette prevention campaign Category: Film
The Shadow Jumper
Agency: Publicis One Touch / Hamburg + Jungler
Client: Beiersdorf AG, Germany/ NIVEA Category: Film
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall Category: Film
More than a job
Agency: Ogilvy / Paris + H&O / Paris + Firm / Paris + Players Paris
Client: Doctolib Category: Film
Sole Music Film
Agency: ‿ and us / Dubai + GoodPeople / Cairo + BlackBox / Dubai + Zanad / Cairo
Client: Anghami Category: Film
I Knew All Along
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: White Ribbon Category: Film
House of Legends
Agency: Cossette / Toronto + Rajakovic Electric / Toronto + Nimiopere / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Film
Award:
2023 Health & Wellness Gold Pencil
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Film
Annual ID:
OS23_HW005G
Award:
2023 Health & Wellness Gold Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Film
Annual ID:
OS23_HW006G
Award:
2023 Health & Wellness Silver Pencil
Agency:
Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo
Client:
Save the Children
Title:
Save the Survivors
Category:
Film
Annual ID:
OS23_HW012S
Award:
2023 Health & Wellness Bronze Pencil
Agency:
DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest
Client:
The VIF Network
Title:
#UnExaminable
Category:
Film
Annual ID:
OS23_HW024B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Film
Annual ID:
OS23_HW025B
Award:
2023 Health & Wellness Merit Award
Agency:
BBDO / Bangkok + Mum films / Bangkok + CINEDIGITAL SOUND STUDIO / Bangkok
Client:
Thai Health Promotion Foundation / The e-cigarette prevention campaign
Title:
The Experimental
Category:
Film
Annual ID:
OS23_HW060M
Award:
2023 Health & Wellness Merit Award
Agency:
Publicis One Touch / Hamburg + Jungler
Client:
Beiersdorf AG, Germany/ NIVEA
Title:
The Shadow Jumper
Category:
Film
Annual ID:
OS23_HW061M
Award:
2023 Health & Wellness Merit Award
Agency:
The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client:
Stonewall
Title:
It’s Not Therapy, It’s Abuse
Category:
Film
Annual ID:
OS23_HW062M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy / Paris + H&O / Paris + Firm / Paris + Players Paris
Client:
Doctolib
Title:
More than a job
Category:
Film
Annual ID:
OS23_HW063M
Award:
2023 Health & Wellness Merit Award
Agency:
‿ and us / Dubai + GoodPeople / Cairo + BlackBox / Dubai + Zanad / Cairo
Client:
Anghami
Title:
Sole Music Film
Category:
Film
Annual ID:
OS23_HW064M
Award:
2023 Health & Wellness Merit Award
Agency:
Droga5 / New York
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Film
Annual ID:
OS23_HW065M
Award:
2023 Health & Wellness Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
White Ribbon
Title:
I Knew All Along
Category:
Film
Annual ID:
OS23_HW066M