The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client: Gahr WeCapital Category: Digital Product / In-Market
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Integrated Digital & Physical Product / Promotional
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
ReclaimYourName.dic
Agency: Citizen Relations / Toronto
Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
Pollution Pencils
Agency: Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client: Otrivin Category: Physical Product / In-Market
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Integrated Digital & Physical Product / In-Market
Award:
2023 IP & Product Design Bronze Pencil
Agency:
DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital Product / In-Market
Annual ID:
OS23_IP012B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS23_IP013B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Product / Promotional
Annual ID:
OS23_IP010B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP015B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
Citizen Relations / Toronto
Client:
Elimin8Hate
Title:
ReclaimYourName.dic
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP016B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru + CANJA Audio Culture / Curitiba
Client:
Otrivin
Title:
Pollution Pencils
Category:
Physical Product / In-Market
Annual ID:
OS23_IP011B