The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Newspaper / Series
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Newspaper / Series
The Elections Edition
Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client: An Nahar Newspaper Category: Newspaper / Single
The Folded Newspaper
Agency: blanco / Tel Aviv
Client: LGBT Association Category: Newspaper / Single
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Newspaper / Single
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: Newspaper / Series
Many Jobs
Agency: Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client: Blackboard Category: Newspaper / Series
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Newspaper / Series
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Newspaper / Series
The Real Price
Agency: Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client: Makro Click Category: Newspaper / Series
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Newspaper / Single
Award:
2023 Print & Promotional Gold Pencil
Agency:
adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Annual ID:
OS23_PT003G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz
Title:
Draw Ketchup
Category:
Newspaper / Series
Annual ID:
OS23_PT004G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Newspaper / Single
Annual ID:
OS23_PT002G
Award:
2023 Print & Promotional Bronze Pencil
Agency:
blanco / Tel Aviv
Client:
LGBT Association
Title:
The Folded Newspaper
Category:
Newspaper / Single
Annual ID:
OS23_PT018B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Newspaper / Single
Annual ID:
OS23_PT019B
Award:
2023 Print & Promotional Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
Newspaper / Series
Annual ID:
OS23_PT027M
Award:
2023 Print & Promotional Merit Award
Agency:
Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client:
Blackboard
Title:
Many Jobs
Category:
Newspaper / Series
Annual ID:
OS23_PT028M
Award:
2023 Print & Promotional Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Annual ID:
OS23_PT029M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Newspaper / Series
Annual ID:
OS23_PT030M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client:
Makro Click
Title:
The Real Price
Category:
Newspaper / Series
Annual ID:
OS23_PT031M