The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Craft / Art Direction
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución
Client: Levi's Category: Craft / Writing
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Craft / Use of Technology
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Craft / Storytelling
A.I. Ketchup
Agency: Rethink / Toronto + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz Category: Craft / Use of Technology
Stranger Things: SOS Nerds
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Craft / Storytelling
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Craft / Storytelling
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Craft / Writing
Award:
2023 Integrated Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Annual ID:
OS23_IG008G
Award:
2023 Integrated Gold Pencil
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Craft / Storytelling
Annual ID:
OS23_IG009G
Award:
2023 Integrated Silver Pencil
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_IG015S
Award:
2023 Integrated Silver Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Craft / Art Direction
Annual ID:
OS23_IG016S
Award:
2023 Integrated Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Annual ID:
OS23_IG018S
Award:
2023 Integrated Silver Pencil
Agency:
Droga5 / New York + Levi's + De La Revolución
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Craft / Writing
Annual ID:
OS23_IG017S
Award:
2023 Integrated Bronze Pencil
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Annual ID:
OS23_IG021B
Award:
2023 Integrated Bronze Pencil
Agency:
INGO / Hamburg + Ogilvy Germany
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Annual ID:
OS23_IG022B
Award:
2023 Integrated Bronze Pencil
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Craft / Storytelling
Annual ID:
OS23_IG023B
Award:
2023 Integrated Merit Award
Agency:
Rethink / Toronto + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_IG053M
Award:
2023 Integrated Merit Award
Agency:
Dentsu Creative Vietnam
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Annual ID:
OS23_IG054M
Award:
2023 Integrated Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
HORNBACH
Title:
Letter theft
Category:
Craft / Storytelling
Annual ID:
OS23_IG055M
Award:
2023 Integrated Merit Award
Agency:
B-Reel / Stockholm
Client:
Storytel
Title:
2022 Sounds Like 1984
Category:
Craft / Storytelling
Annual ID:
OS23_IG056M
Award:
2023 Integrated Merit Award
Agency:
Droga5 / São Paulo + Droga5 / New York + Netflix
Client:
Netflix
Title:
Stranger Things: SOS Nerds
Category:
Craft / Storytelling
Annual ID:
OS23_IG057M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy South Africa + Yum KFC / South Africa
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Craft / Storytelling
Annual ID:
OS23_IG058M
Award:
2023 Integrated Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_IG051M