The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client: Burger King Category: Ecommerce
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: Ecommerce
3cm market
Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client: 3cm market Category: Ecommerce
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Ecommerce
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Annual ID:
OS23_EX015S
Award:
2023 Experiential & Immersive Silver Pencil
Agency:
Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Annual ID:
OS23_EX016S
Award:
2023 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Celebrations
Title:
#ShopsForShopless
Category:
Ecommerce
Annual ID:
OS23_EX049M
Award:
2023 Experiential & Immersive Merit Award
Agency:
DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Annual ID:
OS23_EX050M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FRED & FARID / Paris + La Redoute / Roubaix
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Ecommerce
Annual ID:
OS23_EX051M