The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Animation / Series
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s Category: Billboards & Transit / Series
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste Category: Billboards & Transit / Series
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace Category: Magazine / Series
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Direction / Series
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Direction / Series
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Cinematography / Series
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Posters / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Annual ID:
OS23_MI022S
Award:
2023 Out of Home Silver Pencil
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH014S
Award:
2023 Out of Home Silver Pencil
Agency:
BETC / Paris + Lacoste / Paris
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH015S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Magazine / Series
Annual ID:
OS23_PT011S
Award:
2023 Print & Promotional Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Greenpeace
Title:
Ban private jets
Category:
Magazine / Series
Annual ID:
OS23_PT012S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA Insurance
Title:
Until Then
Category:
Direction / Series
Annual ID:
OS23_MI015S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Direction / Series
Annual ID:
OS23_MI016S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA Insurance
Title:
Until Then
Category:
Cinematography / Series
Annual ID:
OS23_MI021S