The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Brand Partnerships
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Brand Partnerships
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client: Unilever - Rexona Category: Brand Partnerships
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Superstar Ravi's
Agency: Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client: adidas Category: Brand Partnerships
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Brand Partnerships
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Brand Partnerships
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble - Tide Category: Brand Partnerships
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Brand Partnerships
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Seeds for the Future
Agency: LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client: BBVA Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Live From The Upside Down
Agency: Observatory + Frito-Lay + Netflix + Slap Global
Client: Doritos + Netflix Category: Brand Partnerships
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother
Client: Domino's Category: Brand Partnerships
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Brand Partnerships
REmemory
Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client: Want Show Laundry Category: Brand Partnerships
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
The Showroom Hotels
Agency: FRED & FARID / Paris + La Redoute / Roubaix
Client: La Redoute Category: Brand Partnerships
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Brand Partnerships
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Brand Partnerships
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Brand Partnerships
Award:
2023 Out of Home Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Brand Partnerships
Annual ID:
OS23_OH079M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Annual ID:
OS23_OH080M
Award:
2023 Out of Home Merit Award
Agency:
Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client:
Unilever - Rexona
Title:
Peri Beyond The Limits
Category:
Brand Partnerships
Annual ID:
OS23_OH081M
Award:
2023 Out of Home Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_OH082M
Award:
2023 Creative Effectiveness Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_CE037M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Dentsu Creative / New York
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Annual ID:
OS23_CE038M
Award:
2023 Creative Effectiveness Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_CE039M
Award:
2023 IP & Product Design Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_IP029M
Award:
2023 IP & Product Design Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_IP030M
Award:
2023 IP & Product Design Merit Award
Agency:
Havas Middle East / Dubai + Red Havas Middle East / Dubai + Sweetwater / Dubai
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Annual ID:
OS23_IP031M
Award:
2023 Health & Wellness Merit Award
Agency:
DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Annual ID:
OS23_HW086M
Award:
2023 Film & Video Merit Award
Agency:
AMVBBDO / London
Client:
Essity Tena
Title:
#lastlonelymenopause
Category:
Brand Partnerships
Annual ID:
OS23_FI125M
Award:
2023 Film & Video Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_FI126M
Award:
2023 Direct Marketing Merit Award
Agency:
Special / Auckland + South Pacific Pictures + Images and Sound
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Annual ID:
OS23_DM112M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_DM113M
Award:
2023 Direct Marketing Merit Award
Agency:
FRED & FARID / Paris + La Redoute / Roubaix
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Brand Partnerships
Annual ID:
OS23_DM114M
Award:
2023 Direct Marketing Merit Award
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Brand Partnerships
Annual ID:
OS23_DM115M
Award:
2023 Direct Marketing Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Brand Partnerships
Annual ID:
OS23_DM116M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Brand Partnerships
Annual ID:
OS23_DM117M
Award:
2023 Integrated Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Brand Partnerships
Annual ID:
OS23_IG049M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_IG050M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Brand Partnerships
Annual ID:
OS23_BE089M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Herd MSL / Sydney + National Rugby League
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Annual ID:
OS23_BE090M
Award:
2023 Branded Entertainment Merit Award
Agency:
LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid
Client:
BBVA
Title:
Seeds for the Future
Category:
Brand Partnerships
Annual ID:
OS23_BE091M
Award:
2023 Branded Entertainment Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_BE092M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Tap into Now
Category:
Brand Partnerships
Annual ID:
OS23_BE093M
Award:
2023 Branded Entertainment Merit Award
Agency:
Observatory + Frito-Lay + Netflix + Slap Global
Client:
Doritos + Netflix
Title:
Live From The Upside Down
Category:
Brand Partnerships
Annual ID:
OS23_BE094M
Award:
2023 Branded Entertainment Merit Award
Agency:
WorkInProgress + Netflix + Unit9 + Brother
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Annual ID:
OS23_BE095M
Award:
2023 Branded Entertainment Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Annual ID:
OS23_BE096M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client:
Want Show Laundry
Title:
REmemory
Category:
Brand Partnerships
Annual ID:
OS23_PR076M
Award:
2023 Public Relations Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Brand Partnerships
Annual ID:
OS23_PR077M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_IN072M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
FRED & FARID / Paris + La Redoute / Roubaix
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Brand Partnerships
Annual ID:
OS23_IN073M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Duolingo / Pittsburgh + HBO Max / New York
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Annual ID:
OS23_IN074M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Brand Partnerships
Annual ID:
OS23_IN075M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_SM108M
Award:
2023 Social Media Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Annual ID:
OS23_SM109M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_SM110M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Brand Partnerships
Annual ID:
OS23_SM111M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Annual ID:
OS23_EX075M
Award:
2023 Experiential & Immersive Merit Award
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_EX076M
Award:
2023 Experiential & Immersive Merit Award
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Brand Partnerships
Annual ID:
OS23_EX077M