The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Animation / Series
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Series
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Posters / Series
Life, on Purpose
Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client: Indigo Category: Writing / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Series
Delivered to your door
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's France Category: Billboards & Transit / Series
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany
Client: German Rail Category: Billboards & Transit / Series
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Billboards & Transit / Series
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London
Client: Activision Category: Billboards & Transit / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany
Client: German Rail Category: Magazine / Series
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: Magazine / Series
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Magazine / Series
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Magazine / Series
The Greatest Story Ever Worn
Agency: Droga5 / New York + Levi's + De La Revolución
Client: Levi's Category: Magazine / Series
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Direction / Series
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Direction / Series
Do Less Campaign
Agency: Biscuit Filmworks / London + Mother / London
Client: Uber Eats Category: Direction / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: Newspaper / Series
Many Jobs
Agency: Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client: Blackboard Category: Newspaper / Series
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Newspaper / Series
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Newspaper / Series
The Real Price
Agency: Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client: Makro Click Category: Newspaper / Series
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Video Content / Series
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Video Content / Series
Make the Next Empire
Agency: Squarespace + ManvsMachine
Client: Squarespace Category: Video Content / Series
PopCorners Breaking Into Something Good
Agency: D3 + Interrogate + The Den Editorial + Frito-Lay
Client: Frito-Lay / PopCorners Category: Video Content / Series
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Out of Home / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Out of Home / Series
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Out of Home / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Out of Home / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
Boysen Plants
Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: P.O.P. & In-Store / Series
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: P.O.P. & In-Store / Series
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: P.O.P. & In-Store / Series
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Posters / Series
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF) Category: Social Media Post / Series
Forza Canada
Agency: Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client: Fonzies - Mondelēz International, Inc. Category: Social Media Post / Series
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Animation / Series
Annual ID:
OS23_MI106M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Broadcast / Series
Annual ID:
OS23_RA022M
Award:
2023 Design Merit Award
Agency:
GOO CHOKI PAR / Tokyo
Client:
Toppan Inc.
Title:
MASQUERADER
Category:
Posters / Series
Annual ID:
OS23_DE136M
Award:
2023 Design Merit Award
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Posters / Series
Annual ID:
OS23_DE137M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_DE138M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Posters / Series
Annual ID:
OS23_DE139M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Writing / Series
Annual ID:
OS23_MI072M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client:
Indigo
Title:
Life, on Purpose
Category:
Writing / Series
Annual ID:
OS23_MI073M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Writing / Series
Annual ID:
OS23_MI074M
Award:
2023 Out of Home Merit Award
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH048M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's France
Title:
Delivered to your door
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH049M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH050M
Award:
2023 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH051M
Award:
2023 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH052M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + MyGosh / London + KING / London
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH053M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH054M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Magazine / Series
Annual ID:
OS23_PT032M
Award:
2023 Print & Promotional Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
Magazine / Series
Annual ID:
OS23_PT033M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Magazine / Series
Annual ID:
OS23_PT034M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Magazine / Series
Annual ID:
OS23_PT035M
Award:
2023 Print & Promotional Merit Award
Agency:
Droga5 / New York + Levi's + De La Revolución
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Magazine / Series
Annual ID:
OS23_PT036M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile, Clap
Category:
Direction / Series
Annual ID:
OS23_MI050M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Direction / Series
Annual ID:
OS23_MI060M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / London + Mother / London
Client:
Uber Eats
Title:
Do Less Campaign
Category:
Direction / Series
Annual ID:
OS23_MI061M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Annual ID:
OS23_MI062M
Award:
2023 Print & Promotional Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
Newspaper / Series
Annual ID:
OS23_PT027M
Award:
2023 Print & Promotional Merit Award
Agency:
Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client:
Blackboard
Title:
Many Jobs
Category:
Newspaper / Series
Annual ID:
OS23_PT028M
Award:
2023 Print & Promotional Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Annual ID:
OS23_PT029M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Newspaper / Series
Annual ID:
OS23_PT030M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client:
Makro Click
Title:
The Real Price
Category:
Newspaper / Series
Annual ID:
OS23_PT031M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Video Content / Series
Annual ID:
OS23_BS025M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Video Content / Series
Annual ID:
OS23_BS026M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Squarespace + ManvsMachine
Client:
Squarespace
Title:
Make the Next Empire
Category:
Video Content / Series
Annual ID:
OS23_BS027M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
D3 + Interrogate + The Den Editorial + Frito-Lay
Client:
Frito-Lay / PopCorners
Title:
PopCorners Breaking Into Something Good
Category:
Video Content / Series
Annual ID:
OS23_BS028M
Award:
2023 Design Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Out of Home / Series
Annual ID:
OS23_DE141M
Award:
2023 Design Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Out of Home / Series
Annual ID:
OS23_DE142M
Award:
2023 Design Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Out of Home / Series
Annual ID:
OS23_DE143M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Out of Home / Series
Annual ID:
OS23_DE144M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Out of Home / Series
Annual ID:
OS23_DE145M
Award:
2023 Out of Home Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH038M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH039M
Award:
2023 Out of Home Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH040M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH041M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Annual ID:
OS23_OH042M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Posters / Series
Annual ID:
OS23_PT037M
Award:
2023 Print & Promotional Merit Award
Agency:
AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client:
CNN
Title:
The Polygraph
Category:
Posters / Series
Annual ID:
OS23_PT038M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Annual ID:
OS23_PT039M
Award:
2023 Print & Promotional Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_PT040M
Award:
2023 Direct Marketing Merit Award
Agency:
DDB Group Germany
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Media Post / Series
Annual ID:
OS23_DM087M
Award:
2023 Direct Marketing Merit Award
Agency:
Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client:
Fonzies - Mondelēz International, Inc.
Title:
Forza Canada
Category:
Social Media Post / Series
Annual ID:
OS23_DM088M
