The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Multicultural Impact
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Multicultural Impact
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Multicultural Impact
Love Means Everything
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client: Gatorade Category: Multicultural Impact
4000 Cover Stories
Agency: Forsman & Bodenfors Canada / Toronto + Veritas Communications / Toronto + PHD Media Canada / Toronto + Aboriginal Printing Corporation / Toronto
Client: Native Women's Resource Centre of Toronto (NWRCT) Category: Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Multicultural Impact
Annual ID:
OS23_CD024M
Award:
2023 Cultural Driver Merit Award
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid
Client:
J&B
Title:
She
Category:
Multicultural Impact
Annual ID:
OS23_CD025M
Award:
2023 Cultural Driver Merit Award
Agency:
FCB / Toronto
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Multicultural Impact
Annual ID:
OS23_CD026M
Award:
2023 Cultural Driver Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Multicultural Impact
Annual ID:
OS23_CD027M
Award:
2023 Cultural Driver Merit Award
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Multicultural Impact
Annual ID:
OS23_CD028M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client:
Gatorade
Title:
Love Means Everything
Category:
Multicultural Impact
Annual ID:
OS23_CD029M