The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm
Client: IKEA Al-Futtaim Category: Newspaper / Series
Many Jobs
Agency: Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client: Blackboard Category: Newspaper / Series
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Newspaper / Series
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Newspaper / Series
The Real Price
Agency: Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client: Makro Click Category: Newspaper / Series
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Category: Newspaper / Single
Award:
2023 Print & Promotional Merit Award
Agency:
INGO / Hamburg + INGO / Stockholm
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
Newspaper / Series
Annual ID:
OS23_PT027M
Award:
2023 Print & Promotional Merit Award
Agency:
Accenture Song / Johannesburg + Blackboard / Johannesburg + Premium Brand Distributors / Johannesburg
Client:
Blackboard
Title:
Many Jobs
Category:
Newspaper / Series
Annual ID:
OS23_PT028M
Award:
2023 Print & Promotional Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Annual ID:
OS23_PT029M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Newspaper / Series
Annual ID:
OS23_PT030M
Award:
2023 Print & Promotional Merit Award
Agency:
Leo Burnett Canada / Toronto + Leo Burnett Group Thailand / Bangkok
Client:
Makro Click
Title:
The Real Price
Category:
Newspaper / Series
Annual ID:
OS23_PT031M