The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Storytelling
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Storytelling
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Storytelling
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Storytelling
Award:
2023 Creative Use of Data Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Storytelling
Annual ID:
OS23_CU024M
Award:
2023 Creative Use of Data Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Storytelling
Annual ID:
OS23_CU025M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy Spain / Madrid
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Storytelling
Annual ID:
OS23_CU026M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Storytelling
Annual ID:
OS23_CU027M
Award:
2023 Creative Use of Data Merit Award
Agency:
FCB / Toronto
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Storytelling
Annual ID:
OS23_CU028M
Award:
2023 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Storytelling
Annual ID:
OS23_CU029M
Award:
2023 Creative Use of Data Merit Award
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Storytelling
Annual ID:
OS23_CU030M