The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / Use of Media in Out of Home
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Innovation / Use of Media in Out of Home
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix Category: Innovation / Use of Media in Out of Home
Vi Human Network Testing Network
Agency: Ogilvy India / Mumbai
Client: Vodafone Idea Ltd. Category: Brand Partnerships
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Craft / Photography
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Photography
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO Category: Billboards & Transit / Series
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Experiential & Installations / Experiential & Immersive
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Experiential & Installations / Experiential & Immersive
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Use of Humor
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France Category: P.O.P. & In-Store / Series
Award:
2024 Out of Home Silver Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH023S
Award:
2024 Out of Home Silver Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH024S
Award:
2024 Out of Home Silver Pencil
Agency:
DAVID / Madrid + Netflix / Paris
Client:
Netflix
Title:
Lupin on the Move
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH025S
Award:
2024 Out of Home Silver Pencil
Agency:
Ogilvy India / Mumbai
Client:
Vodafone Idea Ltd.
Title:
Vi Human Network Testing Network
Category:
Brand Partnerships
Annual ID:
OS24_OH019S
Award:
2024 Out of Home Silver Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Annual ID:
OS24_OH021S
Award:
2024 Out of Home Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Annual ID:
OS24_OH022S
Award:
2024 Out of Home Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH015S
Award:
2024 Out of Home Silver Pencil
Agency:
DAVID / Buenos Aires + AB Inbev
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH016S
Award:
2024 Out of Home Silver Pencil
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH017S
Award:
2024 Out of Home Silver Pencil
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH018S
Award:
2024 Out of Home Silver Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Use of Humor
Annual ID:
OS24_OH020S