The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Craft / Art Direction
Iconic Drips
Agency: Leo Burnett / London + Horton Stephens / London
Client: McDonald's Category: Craft / Art Direction
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Craft / Art Direction
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Production
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Craft / Printing & Production
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
Wash Away the Taboo
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client: Persil Category: Craft / Photography
Bigger Christmas Trees
Agency: TBWA\Media Arts Lab / Los Angeles + 59 Productions + Lisa Pritchard Agency
Client: Apple Category: Craft / Illustration
Award:
2024 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Craft / Art Direction
Annual ID:
OS24_OH097M
Award:
2024 Out of Home Merit Award
Agency:
alma DDB / Miami
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
Craft / Art Direction
Annual ID:
OS24_OH098M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett / London + Horton Stephens / London
Client:
McDonald's
Title:
Iconic Drips
Category:
Craft / Art Direction
Annual ID:
OS24_OH099M
Award:
2024 Out of Home Merit Award
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Annual ID:
OS24_OH100M
Award:
2024 Out of Home Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Production
Annual ID:
OS24_OH106M
Award:
2024 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Craft / Printing & Production
Annual ID:
OS24_OH107M
Award:
2024 Out of Home Merit Award
Agency:
Mojo Supermarket + Match
Client:
Match
Title:
Adults Wanted
Category:
Craft / Writing
Annual ID:
OS24_OH101M
Award:
2024 Out of Home Merit Award
Agency:
Mother / London
Client:
Uber Trains
Title:
Trains, Now on Uber
Category:
Craft / Writing
Annual ID:
OS24_OH102M
Award:
2024 Out of Home Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_OH104M
Award:
2024 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client:
Persil
Title:
Wash Away the Taboo
Category:
Craft / Photography
Annual ID:
OS24_OH105M