The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Innovation / Execution in Out of Home
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / Execution in Out of Home
#PUTINYOURVOTE
Agency: Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client: Myclimate Category: Innovation / Use of Media in Out of Home
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda Category: Innovation / Use of Media in Out of Home
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven Category: Innovation / Use of Media in Out of Home
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Innovation / Use of Media in Out of Home
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / New Ideas in Out of Home
MoonPie Alien Acquisition
Agency: Tombras
Client: MoonPie Category: Innovation / New Ideas in Out of Home
Paris Hilton's Statement Pieces
Agency: Ogilvy / LA + Hogarth + Optimus / Chicago + Ogilvy / Chicago
Client: 11:11 Media Category: Innovation / New Ideas in Out of Home
Solar Billboard
Agency: LePub Brazil / São Paulo + Heineken / São Paulo + iProspect (Red Star) / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Innovation / New Ideas in Out of Home
Award:
2024 Out of Home Merit Award
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH112M
Award:
2024 Out of Home Merit Award
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH113M
Award:
2024 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + Jung von Matt Limmat AG / Zurich + Analog/Digital / Warsaw
Client:
Myclimate
Title:
#PUTINYOURVOTE
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH114M
Award:
2024 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH115M
Award:
2024 Out of Home Merit Award
Agency:
Dentsu Creative New York
Client:
7-Eleven
Title:
Always Open
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH116M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH117M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH108M
Award:
2024 Out of Home Merit Award
Agency:
Tombras
Client:
MoonPie
Title:
MoonPie Alien Acquisition
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH109M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy / LA + Hogarth + Optimus / Chicago + Ogilvy / Chicago
Client:
11:11 Media
Title:
Paris Hilton's Statement Pieces
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH110M