The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
'TIL ITS DONE
Agency: Ogilvy Australia / Melbourne + Football Australia / Melbourne + Group M / Melbourne
Client: Football Australia Category: Billboards & Transit / Single
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Out of Home for Good
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev Category: Out of Home for Good
Cry for The Law
Agency: LOLA-MULLENLOWE S.L.U / Madrid + McNulty
Client: Teta&Teta Category: Out of Home for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Out of Home for Good
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD Category: Out of Home for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Out of Home for Good
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Out of Home for Good
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO Category: Out of Home for Good
Yellow Canteen
Agency: INNOCEAN Indonesia / Jakarta
Client: Dulux (ICI Paints Indonesia) Category: Out of Home for Good
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Experiential & Installations / Brand Installations
3Drinklable Billboard
Agency: DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client: Coca-Cola Category: Experiential & Installations / Brand Installations
Big Blue Bag
Agency: Mother / London
Client: IKEA Category: Experiential & Installations / Brand Installations
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential & Installations / Brand Installations
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential & Installations / Brand Installations
THE BIGGER DRAW
Agency: Jung von Matt AG / Hamburg + Hamburg Marketing GmbH + segmenta communications GmbH
Client: Hamburg Marketing GmbH Category: Experiential & Installations / Brand Installations
The Blind Spot
Agency: Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client: Volkswagen South Africa Category: Experiential & Installations / Brand Installations
The Drive Thru School
Agency: Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client: McDonald's UAE Category: Experiential & Installations / Brand Installations
Bigger Christmas Trees
Agency: TBWA\Media Arts Lab / Los Angeles + 59 Productions + Lisa Pritchard Agency
Client: Apple Category: Craft / Illustration
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy Australia / Melbourne + Football Australia / Melbourne + Group M / Melbourne
Client:
Football Australia
Title:
'TIL ITS DONE
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH056M
Award:
2024 Out of Home Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Out of Home for Good
Annual ID:
OS24_OH080M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client:
AB InBev
Title:
Bread of the Nation
Category:
Out of Home for Good
Annual ID:
OS24_OH081M
Award:
2024 Out of Home Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + McNulty
Client:
Teta&Teta
Title:
Cry for The Law
Category:
Out of Home for Good
Annual ID:
OS24_OH082M
Award:
2024 Out of Home Merit Award
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home for Good
Annual ID:
OS24_OH083M
Award:
2024 Out of Home Merit Award
Agency:
VML / Casablanca + Jood / Casablanca
Client:
JOOD
Title:
Out of Homes
Category:
Out of Home for Good
Annual ID:
OS24_OH084M
Award:
2024 Out of Home Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Out of Home for Good
Annual ID:
OS24_OH085M
Award:
2024 Out of Home Merit Award
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Out of Home for Good
Annual ID:
OS24_OH086M
Award:
2024 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Out of Home for Good
Annual ID:
OS24_OH087M
Award:
2024 Out of Home Merit Award
Agency:
Dentsu Creative Portugal / Lisbon
Client:
MEO
Title:
The Forgotten Team
Category:
Out of Home for Good
Annual ID:
OS24_OH088M
Award:
2024 Out of Home Merit Award
Agency:
INNOCEAN Indonesia / Jakarta
Client:
Dulux (ICI Paints Indonesia)
Title:
Yellow Canteen
Category:
Out of Home for Good
Annual ID:
OS24_OH089M
Award:
2024 Out of Home Merit Award
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH067M
Award:
2024 Out of Home Merit Award
Agency:
DAVID / Miami + Blunt Action / Levittown + BIZSYS / Sao Paulo + Sailor Studio / Sao Paulo
Client:
Coca-Cola
Title:
3Drinklable Billboard
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH068M
Award:
2024 Out of Home Merit Award
Agency:
Mother / London
Client:
IKEA
Title:
Big Blue Bag
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH069M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy India / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Megh Santoor
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH070M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH071M
Award:
2024 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + Hamburg Marketing GmbH + segmenta communications GmbH
Client:
Hamburg Marketing GmbH
Title:
THE BIGGER DRAW
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH072M
Award:
2024 Out of Home Merit Award
Agency:
Ogilvy South Africa / Cape Town + Run Jump Fly + Thingking
Client:
Volkswagen South Africa
Title:
The Blind Spot
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH073M
Award:
2024 Out of Home Merit Award
Agency:
Leo Burnett Dubai / Dubai + McDonald's UAE / Dubai
Client:
McDonald's UAE
Title:
The Drive Thru School
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS24_OH074M