The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client: Apple Category: Use of Licensed Music
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Technology
Coca-Cola "Masterpiece"
Agency: BLITZWORKZ / London + Yessian Music / New York City + Academy Films / London + HeadsUp Production / London
Client: The Coca-Cola Company Category: Sound Design
What The Football
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland
Client: Nike Category: Sound Design
Shot on iPhone | USHER | Apple Music Super Bowl LV
Agency: TBWA\Media Arts Lab / Los Angeles + Cartel + TRAFIK + HPLA
Client: Apple Category: Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Licensed Music
Annual ID:
OS24_MS002G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Annual ID:
OS24_MS001G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
Use of Technology
Annual ID:
OS24_MS006G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
BLITZWORKZ / London + Yessian Music / New York City + Academy Films / London + HeadsUp Production / London
Client:
The Coca-Cola Company
Title:
Coca-Cola "Masterpiece"
Category:
Sound Design
Annual ID:
OS24_MS004G
Award:
2024 Music & Sound Craft Gold Pencil
Agency:
Field Day Sound / Portland + Wieden+Kennedy / Portland
Client:
Nike
Title:
What The Football
Category:
Sound Design
Annual ID:
OS24_MS005G