The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Avatars of Hope
Agency: Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client: Mães da Sé Category: Gaming for Good
The Healing Dice
Agency: The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client: Donate Life America Category: Gaming for Good
Play by the Rules
Agency: VML / Seattle
Client: International Committee of the Red Cross Category: Gaming for Good
Through Their Eyes
Agency: HERO / Melbourne + McCann Melbourne
Client: Maybelline New York Category: Gaming for Good
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México Category: Gaming for Good
Award:
2024 Gaming Gold Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming for Good
Annual ID:
OS24_GA003G
Award:
2024 Gaming Silver Pencil
Agency:
Druid Creative Gaming / São Paulo + Mães da Sé / São Paulo
Client:
Mães da Sé
Title:
Avatars of Hope
Category:
Gaming for Good
Annual ID:
OS24_GA007S
Award:
2024 Gaming Bronze Pencil
Agency:
The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client:
Donate Life America
Title:
The Healing Dice
Category:
Gaming for Good
Annual ID:
OS24_GA016B
Award:
2024 Gaming Merit Award
Agency:
VML / Seattle
Client:
International Committee of the Red Cross
Title:
Play by the Rules
Category:
Gaming for Good
Annual ID:
OS24_GA034M
Award:
2024 Gaming Merit Award
Agency:
HERO / Melbourne + McCann Melbourne
Client:
Maybelline New York
Title:
Through Their Eyes
Category:
Gaming for Good
Annual ID:
OS24_GA035M