The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Craft / Writing
Healing the Healers: Ask a Doctor
Agency: Havas Lynx / Manchester
Client: Doctors in Distress Category: Film
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Integrated / Omnichannel Campaign
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Branded Content
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Innovation / New Ideas in Health & Wellness
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Public Relations
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Public Relations
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Brand Identity
Award:
2024 Health & Wellness Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Annual ID:
OS24_HW017S
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Promotional Items
Annual ID:
OS24_HW010S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas Lynx / Manchester
Client:
Doctors in Distress
Title:
Healing the Healers: Ask a Doctor
Category:
Film
Annual ID:
OS24_HW011S
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_HW016S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW015S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Branded Content
Annual ID:
OS24_HW008S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media
Annual ID:
OS24_HW012S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW018S
Award:
2024 Health & Wellness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Annual ID:
OS24_HW013S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Public Relations
Annual ID:
OS24_HW014S