The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Best of Health & Wellness
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Promotional Items
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Integrated / Omnichannel Campaign
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Creative Use of Data
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Social Media
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Craft / Use of Technology
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Public Relations
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Craft / Writing
Healing the Healers: Ask a Doctor
Agency: Havas Lynx / Manchester
Client: Doctors in Distress Category: Film
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Integrated / Omnichannel Campaign
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Branded Content
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Innovation / New Ideas in Health & Wellness
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Public Relations
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Public Relations
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Brand Identity
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Promotional Items
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Film
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Film
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Film
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Craft / Art Direction
bAIgrapher
Agency: Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client: UFCSPA Category: Craft / Data-Driven Personalization
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Branded Content
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss Category: Products
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Health & Wellness
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Public Relations
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Craft / Writing
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Promotional Items
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic Category: Promotional Items
KFC Bone Tie
Agency: VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client: KFC Thailand Category: Promotional Items
The hidden story
Agency: Havas Play / Puteaux + havas edition / Puteaux
Client: Association L'Enfant Bleu Category: Promotional Items
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client: Egale Category: Film
Me, My Autism & I
Agency: Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client: Reckitt / Vanish x Ambitious About Autism Category: Film
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Radio & Audio
Jingle Therapy
Agency: VML / New York + VML / Guaynabo
Client: Asociación de Alzheimer de Puerto Rico Category: Radio & Audio
"Jump ’n’ Hear – A Roblox Hearing Game."
Agency: Grabarz & Partner / Hamburg + headraft / Hamburg
Client: audibene / hear.com Category: Radio & Audio
The Misheard Version
Agency: Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client: Specsavers Category: Radio & Audio
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Craft / Art Direction
Hi-Vis Humanity
Agency: Clemenger BBDO
Client: Department Of Transport Category: Craft / Art Direction
Award:
2024 Health & Wellness Best of Discipline Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Best of Health & Wellness
Annual ID:
OS24_HW000G
Award:
2024 Health & Wellness Gold Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Promotional Items
Annual ID:
OS24_HW003G
Award:
2024 Health & Wellness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Film
Annual ID:
OS24_HW001G
Award:
2024 Health & Wellness Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW006G
Award:
2024 Health & Wellness Gold Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Creative Use of Data
Annual ID:
OS24_HW002G
Award:
2024 Health & Wellness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media
Annual ID:
OS24_HW004G
Award:
2024 Health & Wellness Gold Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Craft / Use of Technology
Annual ID:
OS24_HW007G
Award:
2024 Health & Wellness Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Public Relations
Annual ID:
OS24_HW005G
Award:
2024 Health & Wellness Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Annual ID:
OS24_HW017S
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Promotional Items
Annual ID:
OS24_HW010S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas Lynx / Manchester
Client:
Doctors in Distress
Title:
Healing the Healers: Ask a Doctor
Category:
Film
Annual ID:
OS24_HW011S
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_HW016S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW015S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Branded Content
Annual ID:
OS24_HW008S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media
Annual ID:
OS24_HW012S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW018S
Award:
2024 Health & Wellness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Annual ID:
OS24_HW013S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Public Relations
Annual ID:
OS24_HW014S
Award:
2024 Health & Wellness Silver Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Brand Identity
Annual ID:
OS24_HW009S
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional Items
Annual ID:
OS24_HW022B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Film
Annual ID:
OS24_HW023B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Film
Annual ID:
OS24_HW024B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Film
Annual ID:
OS24_HW025B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Craft / Art Direction
Annual ID:
OS24_HW028B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
VML Argentina
Client:
Asdra
Title:
Promises Syndrome
Category:
Creative Use of Data
Annual ID:
OS24_HW020B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + WideLabs / Porto Alegre + Ritmika Audio Arts / São Paulo + Lado / São Paulo
Client:
UFCSPA
Title:
bAIgrapher
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_HW029B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Branded Content
Annual ID:
OS24_HW019B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client:
Trucss
Title:
Trucss
Category:
Products
Annual ID:
OS24_HW021B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS24_HW030B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Public Relations
Annual ID:
OS24_HW026B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
B2B Communications
Annual ID:
OS24_HW027B
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Craft / Writing
Annual ID:
OS24_HW078M
Award:
2024 Health & Wellness Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Promotional Items
Annual ID:
OS24_HW043M
Award:
2024 Health & Wellness Merit Award
Agency:
Horaios / São Paulo + VML / New York + BCW / New York
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Annual ID:
OS24_HW044M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client:
KFC Thailand
Title:
KFC Bone Tie
Category:
Promotional Items
Annual ID:
OS24_HW045M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas Play / Puteaux + havas edition / Puteaux
Client:
Association L'Enfant Bleu
Title:
The hidden story
Category:
Promotional Items
Annual ID:
OS24_HW046M
Award:
2024 Health & Wellness Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_HW053M
Award:
2024 Health & Wellness Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Film
Annual ID:
OS24_HW054M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas London / London + 750mph / London + Whitehouse / London + SMUGGLER / London
Client:
Reckitt / Vanish x Ambitious About Autism
Title:
Me, My Autism & I
Category:
Film
Annual ID:
OS24_HW055M
Award:
2024 Health & Wellness Merit Award
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Film
Annual ID:
OS24_HW056M
Award:
2024 Health & Wellness Merit Award
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film
Annual ID:
OS24_HW057M
Award:
2024 Health & Wellness Merit Award
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film
Annual ID:
OS24_HW058M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film
Annual ID:
OS24_HW059M
Award:
2024 Health & Wellness Merit Award
Agency:
FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio
Annual ID:
OS24_HW066M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / New York + VML / Guaynabo
Client:
Asociación de Alzheimer de Puerto Rico
Title:
Jingle Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW067M
Award:
2024 Health & Wellness Merit Award
Agency:
Grabarz & Partner / Hamburg + headraft / Hamburg
Client:
audibene / hear.com
Title:
"Jump ’n’ Hear – A Roblox Hearing Game."
Category:
Radio & Audio
Annual ID:
OS24_HW068M
Award:
2024 Health & Wellness Merit Award
Agency:
Golin + Manning Gottlieb OMD / London, UK + Tangerine
Client:
Specsavers
Title:
The Misheard Version
Category:
Radio & Audio
Annual ID:
OS24_HW069M
Award:
2024 Health & Wellness Merit Award
Agency:
JOAN Creative / New York
Client:
Luna Daily
Title:
Vulva Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW070M
Award:
2024 Health & Wellness Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Craft / Art Direction
Annual ID:
OS24_HW076M
Award:
2024 Health & Wellness Merit Award
Agency:
Clemenger BBDO
Client:
Department Of Transport
Title:
Hi-Vis Humanity
Category:
Craft / Art Direction
Annual ID:
OS24_HW077M
