The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
Ashe Versus
Agency: TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client: Moderna Category: Craft / Art Direction
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Craft / Art Direction
Toxic Portraits
Agency: Area 23, an IPG Health Company / New York
Client: Horizon Therapeutics Category: Craft / Art Direction
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Craft / Data-Driven Personalization
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project Category: Craft / Writing
The Messenger
Agency: Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client: Bayer Category: Craft / Art Direction
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO) Category: Craft / Use of Technology
Award:
2024 Pharma Gold Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_PH004G
Award:
2024 Pharma Silver Pencil
Agency:
TBWA\Health Collective + The Youth + Satelite Audio + Colossal
Client:
Moderna
Title:
Ashe Versus
Category:
Craft / Art Direction
Annual ID:
OS24_PH010S
Award:
2024 Pharma Silver Pencil
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Craft / Art Direction
Annual ID:
OS24_PH011S
Award:
2024 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Horizon Therapeutics
Title:
Toxic Portraits
Category:
Craft / Art Direction
Annual ID:
OS24_PH018B
Award:
2024 Pharma Bronze Pencil
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Craft / Data-Driven Personalization
Annual ID:
OS24_PH019B
Award:
2024 Pharma Merit Award
Agency:
The Good Listening Project / Washington DC + VML / New York
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Annual ID:
OS24_PH033M
Award:
2024 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Studio Syro / Gainesville, FL
Client:
Bayer
Title:
The Messenger
Category:
Craft / Art Direction
Annual ID:
OS24_PH032M