The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
InMySeat
Agency: BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client: UN Women France/Sistafund Category: Social Channel / Single Platform
DIRECTED BY TIKTOK
Agency: HEREZIE / Paris + PRIME VIDEO / Paris
Client: PRIME VIDEO Category: Social Channel / Single Platform
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s Category: Social Channel / Single Platform
The Hot Resignation
Agency: TBWA\Health Collective + Snyder
Client: TBWA\Health Collective Category: Social Channel / Single Platform
THE UNNOTICEABLE WHOPPER
Agency: Buzzman / Paris
Client: BURGER KING FRANCE Category: Social Channel / Single Platform
Award:
2024 Social Media Silver Pencil
Agency:
BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client:
UN Women France/Sistafund
Title:
InMySeat
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM010S
Award:
2024 Social Media Bronze Pencil
Agency:
HEREZIE / Paris + PRIME VIDEO / Paris
Client:
PRIME VIDEO
Title:
DIRECTED BY TIKTOK
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM024B
Award:
2024 Social Media Merit Award
Agency:
VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM044M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Health Collective + Snyder
Client:
TBWA\Health Collective
Title:
The Hot Resignation
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM045M