The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Cheeseburger Nuggets - Developed with AI
Agency: David+Martin / Munich + Burger King / Hannover
Client: Burger King Category: Craft / Craft - Use of Technology - AI
Reimagining Singapore Campaign
Agency: TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client: National Museum of Singapore Category: Craft / Craft - Use of Technology - AI
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Craft / Writing
You Gotta See What We See
Agency: Bensimon Byrne / Toronto
Client: Destination Toronto Category: Craft / Writing
WcDonald's
Agency: Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client: McDonald's Category: Craft / Use of Visuals
Award:
2024 Social Media Merit Award
Agency:
David+Martin / Munich + Burger King / Hannover
Client:
Burger King
Title:
Cheeseburger Nuggets - Developed with AI
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM119M
Award:
2024 Social Media Merit Award
Agency:
TBWA\Singapore / Singapore + National Museum of Singapore / Singapore
Client:
National Museum of Singapore
Title:
Reimagining Singapore Campaign
Category:
Craft / Craft - Use of Technology - AI
Annual ID:
OS24_SM120M
Award:
2024 Social Media Merit Award
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Craft / Writing
Annual ID:
OS24_SM116M
Award:
2024 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Destination Toronto
Title:
You Gotta See What We See
Category:
Craft / Writing
Annual ID:
OS24_SM117M