The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Best of Social Media
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Influencer Marketing / Use of Celebrity
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Influencer Marketing / Use of Celebrity
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Influencer Marketing / Use of Celebrity
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Social Media for Good
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Social Post / Real-time Response
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Social Channel / Multi-Platform
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Stunts & Activations
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Active Engagement / Call to Action
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: User-Generated Content (UGC)
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Social Media
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven Category: Influencer Marketing / Use of Celebrity
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Social Media for Good
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Influencer Marketing / Multi-Channel
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Social Post / Real-time Response
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Social Post / Real-time Response
InMySeat
Agency: BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client: UN Women France/Sistafund Category: Social Channel / Single Platform
THE UNNOTICEABLE WHOPPER
Agency: Buzzman / Paris
Client: BURGER KING FRANCE Category: Influencer Marketing / Single Channel
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Stunts & Activations
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Active Engagement / Call to Action
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Active Engagement / Call to Action
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Active Engagement / Call to Action
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Social Post / Single Platform Series
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram Category: Social Post / Single Platform Series
Rush
Agency: Abby World / Stockholm + IQ Initiative / Stockholm
Client: IQ Initiative Category: Social Post / Single Platform Series
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Innovation / Use of Media in Social Media
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Innovation / Use of Media in Social Media
Be Honest
Agency: Special US + Uber Eats + Gifted Youth + Exile
Client: Uber Eats Category: Influencer Marketing / Use of Celebrity
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Influencer Marketing / Use of Celebrity
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide Category: Influencer Marketing / Use of Celebrity
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Social Media for Good
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Commerce
RomCommerce
Agency: Fallon + Digitas + Publicis NY + the community + Contender
Client: Walmart Category: Commerce
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Social Video / Under 15 Seconds
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon Category: Influencer Marketing / Multi-Channel
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Post / Real-time Response
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
DIRECTED BY TIKTOK
Agency: HEREZIE / Paris + PRIME VIDEO / Paris
Client: PRIME VIDEO Category: Social Channel / Single Platform
England Bitter
Agency: The Monkeys, part of Accenture Song / Melbourne + PHD Media Worldwide / Melbourne
Client: Victoria Bitter Category: Stunts & Activations
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Stunts & Activations
The Wedding That Fans Built
Agency: Leo Burnett Australia / Sydney + Diageo / Bundaberg Rum / Sydney + Herd MSL / Sydney + PXP Studios / Sydney
Client: Diageo / Bundaberg Rum Category: User-Generated Content (UGC)
Left Me For Pretzels
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Social Post / Single Platform Series
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Social Media
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Innovation / Use of Media in Social Media
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+ Category: Innovation / Use of Media in Social Media
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Social Post / Multi-Platform Series
The Table Read
Agency: 72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client: National Football League Category: Social Post / Multi-Platform Series
Award:
2024 Social Media Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Best of Social Media
Annual ID:
OS24_SM000G
Award:
2024 Social Media Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM006G
Award:
2024 Social Media Gold Pencil
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM007G
Award:
2024 Social Media Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM008G
Award:
2024 Social Media Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media for Good
Annual ID:
OS24_SM009G
Award:
2024 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM001G
Award:
2024 Social Media Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Channel / Multi-Platform
Annual ID:
OS24_SM002G
Award:
2024 Social Media Gold Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Stunts & Activations
Annual ID:
OS24_SM005G
Award:
2024 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM004G
Award:
2024 Social Media Gold Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Annual ID:
OS24_SM003G
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM023S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
7-Eleven
Title:
Always Open
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM020S
Award:
2024 Social Media Silver Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Social Media for Good
Annual ID:
OS24_SM021S
Award:
2024 Social Media Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_SM022S
Award:
2024 Social Media Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM019S
Award:
2024 Social Media Silver Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM012S
Award:
2024 Social Media Silver Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM013S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Social Post / Single
Annual ID:
OS24_SM011S
Award:
2024 Social Media Silver Pencil
Agency:
BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client:
UN Women France/Sistafund
Title:
InMySeat
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM010S
Award:
2024 Social Media Silver Pencil
Agency:
Buzzman / Paris
Client:
BURGER KING FRANCE
Title:
THE UNNOTICEABLE WHOPPER
Category:
Influencer Marketing / Single Channel
Annual ID:
OS24_SM018S
Award:
2024 Social Media Silver Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Stunts & Activations
Annual ID:
OS24_SM017S
Award:
2024 Social Media Silver Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM014S
Award:
2024 Social Media Silver Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM015S
Award:
2024 Social Media Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM016S
Award:
2024 Social Media Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM025B
Award:
2024 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM026B
Award:
2024 Social Media Bronze Pencil
Agency:
Abby World / Stockholm + IQ Initiative / Stockholm
Client:
IQ Initiative
Title:
Rush
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM027B
Award:
2024 Social Media Bronze Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM042B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM043B
Award:
2024 Social Media Bronze Pencil
Agency:
Special US + Uber Eats + Gifted Youth + Exile
Client:
Uber Eats
Title:
Be Honest
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM034B
Award:
2024 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM035B
Award:
2024 Social Media Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client:
Tide
Title:
Gonna Need More Tide
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM036B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Social Media for Good
Annual ID:
OS24_SM040B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Annual ID:
OS24_SM037B
Award:
2024 Social Media Bronze Pencil
Agency:
Fallon + Digitas + Publicis NY + the community + Contender
Client:
Walmart
Title:
RomCommerce
Category:
Commerce
Annual ID:
OS24_SM038B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Commerce
Annual ID:
OS24_SM039B
Award:
2024 Social Media Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Social Video / Under 15 Seconds
Annual ID:
OS24_SM029B
Award:
2024 Social Media Bronze Pencil
Agency:
McCann Tel-Aviv
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM033B
Award:
2024 Social Media Bronze Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM028B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_SM041B
Award:
2024 Social Media Bronze Pencil
Agency:
HEREZIE / Paris + PRIME VIDEO / Paris
Client:
PRIME VIDEO
Title:
DIRECTED BY TIKTOK
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM024B
Award:
2024 Social Media Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Melbourne + PHD Media Worldwide / Melbourne
Client:
Victoria Bitter
Title:
England Bitter
Category:
Stunts & Activations
Annual ID:
OS24_SM031B
Award:
2024 Social Media Bronze Pencil
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Stunts & Activations
Annual ID:
OS24_SM032B
Award:
2024 Social Media Bronze Pencil
Agency:
Leo Burnett Australia / Sydney + Diageo / Bundaberg Rum / Sydney + Herd MSL / Sydney + PXP Studios / Sydney
Client:
Diageo / Bundaberg Rum
Title:
The Wedding That Fans Built
Category:
User-Generated Content (UGC)
Annual ID:
OS24_SM030B
Award:
2024 Social Media Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Left Me For Pretzels
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM051M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM121M
Award:
2024 Social Media Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM122M
Award:
2024 Social Media Merit Award
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM123M
Award:
2024 Social Media Merit Award
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM052M
Award:
2024 Social Media Merit Award
Agency:
72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client:
National Football League
Title:
The Table Read
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM053M
