The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Film & Video for Good
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Film & Video for Good
War Stories
Agency: BCW + Brady + BURN + Lafayette Street Studio
Client: Brady Category: Film & Video for Good
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: TV, VOD, & Online / Over 90 Seconds - Single
Channel 4 Idents
Agency: 4creative + Art Practice / London
Client: Channel 4 Category: TV, VOD, & Online / Over 90 Seconds - Single
Boonthavorn Live Our Way
Agency: VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client: Boonthavorn Category: Use of Drama
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: Use of Humor
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: Innovation / Execution in Film
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Cinema Advertising
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Cinema Advertising
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Low Budget
Award:
2024 Film & Video Silver Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
B2B Communications
Annual ID:
OS24_FI017S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Annual ID:
OS24_FI018S
Award:
2024 Film & Video Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Film & Video for Good
Annual ID:
OS24_FI019S
Award:
2024 Film & Video Silver Pencil
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film & Video for Good
Annual ID:
OS24_FI020S
Award:
2024 Film & Video Silver Pencil
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI012S
Award:
2024 Film & Video Silver Pencil
Agency:
4creative + Art Practice / London
Client:
Channel 4
Title:
Channel 4 Idents
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI013S
Award:
2024 Film & Video Silver Pencil
Agency:
VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client:
Boonthavorn
Title:
Boonthavorn Live Our Way
Category:
Use of Drama
Annual ID:
OS24_FI022S
Award:
2024 Film & Video Silver Pencil
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
Use of Humor
Annual ID:
OS24_FI021S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Annual ID:
OS24_FI023S
Award:
2024 Film & Video Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinema Advertising
Annual ID:
OS24_FI014S
Award:
2024 Film & Video Silver Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Cinema Advertising
Annual ID:
OS24_FI015S