The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Audi 0.03 seconds commercial
Agency: Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client: SAIC Audi Category: Innovation / Use of Media in Film
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Use of Media in Film
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble Category: Innovation / Use of Media in Film
Heinz Slow This Ad
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Innovation / Use of Media in Film
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: Innovation / Use of Media in Film
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Innovation / Use of Media in Film
New Year's Eve Robbery
Agency: CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client: Netflix + Hijos de Rivera / Estrella Galicia Category: Innovation / Use of Media in Film
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Use of Media in Film
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada Category: Innovation / Use of Media in Film
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: Innovation / New Ideas in Film
24/7 in action
Agency: McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid
Client: Mapfre Category: Innovation / Execution in Film
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Innovation / Execution in Film
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client:
SAIC Audi
Title:
Audi 0.03 seconds commercial
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI131M
Award:
2024 Film & Video Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI132M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI133M
Award:
2024 Film & Video Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Slow This Ad
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI134M
Award:
2024 Film & Video Merit Award
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI135M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI136M
Award:
2024 Film & Video Merit Award
Agency:
CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client:
Netflix + Hijos de Rivera / Estrella Galicia
Title:
New Year's Eve Robbery
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI137M
Award:
2024 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI138M
Award:
2024 Film & Video Merit Award
Agency:
VML Canada
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI139M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
Innovation / New Ideas in Film
Annual ID:
OS24_FI128M
Award:
2024 Film & Video Merit Award
Agency:
McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid
Client:
Mapfre
Title:
24/7 in action
Category:
Innovation / Execution in Film
Annual ID:
OS24_FI129M