The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
DEPARTURES TO COUNTLESS FUTURES
Agency: DENTSU INC. / Tokyo
Client: NIKKEI/The Hoshi Awards Category: Craft / Illustration
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Photography
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers Category: Craft / Art Direction
The Future is Black
Agency: FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client: Raça Magazine Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Craft / Illustration
Too beautiful to be opened
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français Category: Craft / Illustration
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Craft / Photography
Our Flame Lasts a Lifetime
Agency: Ogilvy New York / New York + Ogilvy / London
Client: Zippo Category: Craft / Photography
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Photography
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Art Direction
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Art Direction
Award:
2024 Print & Promotional Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_PT009G
Award:
2024 Print & Promotional Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
NIKKEI/The Hoshi Awards
Title:
DEPARTURES TO COUNTLESS FUTURES
Category:
Craft / Illustration
Annual ID:
OS24_PT017S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Annual ID:
OS24_PT018S
Award:
2024 Print & Promotional Silver Pencil
Agency:
Rethink / Toronto + Association of Registered Graphic Designers
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Annual ID:
OS24_PT016S
Award:
2024 Print & Promotional Bronze Pencil
Agency:
FCB Brasil / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo + Raça Magazine / São Paulo
Client:
Raça Magazine
Title:
The Future is Black
Category:
Craft / Art Direction
Annual ID:
OS24_PT025B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_PT026B
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Craft / Illustration
Annual ID:
OS24_PT074M
Award:
2024 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Le Chocolat des Français
Title:
Too beautiful to be opened
Category:
Craft / Illustration
Annual ID:
OS24_PT075M
Award:
2024 Print & Promotional Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Annual ID:
OS24_PT076M
Award:
2024 Print & Promotional Merit Award
Agency:
Ogilvy New York / New York + Ogilvy / London
Client:
Zippo
Title:
Our Flame Lasts a Lifetime
Category:
Craft / Photography
Annual ID:
OS24_PT077M
Award:
2024 Print & Promotional Merit Award
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Annual ID:
OS24_PT078M
Award:
2024 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_PT071M
Award:
2024 Print & Promotional Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Annual ID:
OS24_PT072M