The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Packaging / Sustainable
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Packaging / Specialty / Limited Edition
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Packaging / Sustainable
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Packaging / Specialty / Limited Edition
Harvey Nichols - Pleasurama
Agency: Design Bridge and Partners / London
Client: Harvey Nichols Category: Packaging / Luxury
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me Category: Packaging / Mass-market
Dan Huang Quail Egg
Agency: Shenzhen Tigerpan Design Co., Ltd / Shenzhen
Client: Jiangxi Yanjinpuzi Food Co., Ltd. Category: Packaging / Mass-market
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + Acky Bright + IW Group
Client: McDonald's Category: Packaging / Mass-market
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Packaging / Specialty / Limited Edition
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Packaging / Specialty / Limited Edition
Ketchup & Down
Agency: FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai
Client: Heinz Category: Packaging / Specialty / Limited Edition
TreSound mini
Agency: TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD. / SHENZHEN
Client: TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD. Category: Packaging / Specialty / Limited Edition
Award:
2024 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Annual ID:
OS24_DE004G
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE019S
Award:
2024 Design Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Packaging / Sustainable
Annual ID:
OS24_DE036B
Award:
2024 Design Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE035B
Award:
2024 Design Merit Award
Agency:
Design Bridge and Partners / London
Client:
Harvey Nichols
Title:
Harvey Nichols - Pleasurama
Category:
Packaging / Luxury
Annual ID:
OS24_DE099M
Award:
2024 Design Merit Award
Agency:
HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Packaging / Mass-market
Annual ID:
OS24_DE092M
Award:
2024 Design Merit Award
Agency:
Shenzhen Tigerpan Design Co., Ltd / Shenzhen
Client:
Jiangxi Yanjinpuzi Food Co., Ltd.
Title:
Dan Huang Quail Egg
Category:
Packaging / Mass-market
Annual ID:
OS24_DE093M
Award:
2024 Design Merit Award
Agency:
Wieden+Kennedy / New York + Studio Pierrot / Tokyo + Acky Bright + IW Group
Client:
McDonald's
Title:
WcDonald's
Category:
Packaging / Mass-market
Annual ID:
OS24_DE094M
Award:
2024 Design Merit Award
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE095M
Award:
2024 Design Merit Award
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE096M
Award:
2024 Design Merit Award
Agency:
FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai
Client:
Heinz
Title:
Ketchup & Down
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE097M