The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Popeyes 50+
Agency: GUT Mexico City
Client: Restaurant Brands International Category: Public Relations for Good
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Public Relations for Good
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A Category: Public Relations for Good
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI Category: Public Relations for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Public Relations for Good
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Digital & Online
Eart4
Agency: AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client: UN Global Compact + B3 Category: B2B Communications
Greetings from La Banlieue
Agency: BETC Paris + Heetch / Paris + Sovage / Paris
Client: Heetch Category: Community Building
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant Category: Innovation / New Ideas in Public Relations
BlindSeats
Agency: MullenLowe SSP3 México / Mexico City
Client: Music Vibe / Fun Ticket Category: Events & Experiential
Award:
2024 Public Relations Silver Pencil
Agency:
GUT Mexico City
Client:
Restaurant Brands International
Title:
Popeyes 50+
Category:
Public Relations for Good
Annual ID:
OS24_PR016S
Award:
2024 Public Relations Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Public Relations for Good
Annual ID:
OS24_PR017S
Award:
2024 Public Relations Silver Pencil
Agency:
McCann New York + Chick-fil-A
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Public Relations for Good
Annual ID:
OS24_PR018S
Award:
2024 Public Relations Silver Pencil
Agency:
DM9 / São Paulo + Hungry Man / São Paulo
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Public Relations for Good
Annual ID:
OS24_PR019S
Award:
2024 Public Relations Silver Pencil
Agency:
McCann Poland + McCann New York
Client:
Mastercard
Title:
Where To Settle
Category:
Public Relations for Good
Annual ID:
OS24_PR020S
Award:
2024 Public Relations Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Annual ID:
OS24_PR012S
Award:
2024 Public Relations Silver Pencil
Agency:
AlmapBBDO + UN Global Compact + B3 (Brazilian Stock Exchange) + Raw Audio
Client:
UN Global Compact + B3
Title:
Eart4
Category:
B2B Communications
Annual ID:
OS24_PR015S
Award:
2024 Public Relations Silver Pencil
Agency:
BETC Paris + Heetch / Paris + Sovage / Paris
Client:
Heetch
Title:
Greetings from La Banlieue
Category:
Community Building
Annual ID:
OS24_PR014S
Award:
2024 Public Relations Silver Pencil
Agency:
VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Innovation / New Ideas in Public Relations
Annual ID:
OS24_PR021S