The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Sound Design
Bad Advice Happens to Good South Africans
Agency: The Odd Number / Johannesburg + Aquanote Productions / Johannesburg
Client: Telesure Investment Holdings Category: Craft / Writing - Series
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez Category: Craft / Writing - Series
PUNCTUATION BREAKS
Agency: VML Manila / Makati + Hit Productions Inc. / Makati
Client: NESTLE PHILIPPINES Category: Craft / Writing - Series
Award:
2024 Radio & Audio-First Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Sound Design
Annual ID:
OS24_RA035M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML Canada
Client:
Canada Safety Council
Title:
Sleep Tracks
Category:
Craft / Sound Design
Annual ID:
OS24_RA036M
Award:
2024 Radio & Audio-First Merit Award
Agency:
The Odd Number / Johannesburg + Aquanote Productions / Johannesburg
Client:
Telesure Investment Holdings
Title:
Bad Advice Happens to Good South Africans
Category:
Craft / Writing - Series
Annual ID:
OS24_RA032M
Award:
2024 Radio & Audio-First Merit Award
Agency:
DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Annual ID:
OS24_RA033M