The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
5G Helmet
Agency: Translation + AT&T + Gallaudet University + Love Song
Client: AT&T Category: Innovation / Execution in Technology
DOWN-LESS DOWN JACKET
Agency: Droga5 Tokyo part of Accenture Song / Tokyo + Sumitomo Metal Mining Co., Ltd. / Tokyo
Client: Sumitomo Metal Mining Co., Ltd. / SOLAMENT Category: Innovation / New Ideas in Technology
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Innovation / New Ideas in Technology
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung Category: Innovation / New Ideas in Technology
Award:
2024 Creative Use of Technology Merit Award
Agency:
Translation + AT&T + Gallaudet University + Love Song
Client:
AT&T
Title:
5G Helmet
Category:
Innovation / Execution in Technology
Annual ID:
OS24_CT053M
Award:
2024 Creative Use of Technology Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Use of Media in Technology
Annual ID:
OS24_CT054M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Droga5 Tokyo part of Accenture Song / Tokyo + Sumitomo Metal Mining Co., Ltd. / Tokyo
Client:
Sumitomo Metal Mining Co., Ltd. / SOLAMENT
Title:
DOWN-LESS DOWN JACKET
Category:
Innovation / New Ideas in Technology
Annual ID:
OS24_CT050M
Award:
2024 Creative Use of Technology Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Innovation / New Ideas in Technology
Annual ID:
OS24_CT051M