The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Best of Branded Entertainment
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Music Videos
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Short Form Video / Single
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Innovation / Use of Media in Branded Entertainment
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Full Length Video / Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Craft / Art Direction
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Long Form Video / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Long Form Video / Single
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Branded Entertainment for Good
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Use of Technology
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Use of Drama
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Full Length Video / Single
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Full Length Video / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Use of Humor
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Long Form Video / Single
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Innovation / New Ideas in Branded Entertainment
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / New Ideas in Branded Entertainment
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank Category: Branded Entertainment for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Craft / Use of Technology
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Music Videos
WeTransfer & Jungle Collaboration
Agency: WeTransfer / Amsterdam
Client: WeTransfer & Jungle Category: Music Videos
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Short Form Video / Single
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Full Length Video / Single
I'm Dying Inside
Agency: FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client: Modibodi Category: Short Form Video / Series / Episodic
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: Use of Humor
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc. Category: Long Form Video / Single
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Innovation / Execution in Branded Entertainment
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Innovation / New Ideas in Branded Entertainment
The Black Grammy
Agency: TBWA\Chiat\Day LA / Los Angeles + The Recording Academy
Client: The Recording Academy Category: Branded Entertainment for Good
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Drama
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client: Colgate Category: Use of Drama
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Music Videos
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish Category: Music Videos
Save the Favela
Agency: BETC HAVAS / São Paulo + Kondzilla / São Paulo + Santeria / São Paulo + Mainstreet Records / Rio de Janeiro
Client: Kondzilla Category: Music Videos
Skipping Like A Stone by Pensacola
Agency: CANADA
Client: The Chemical Brothers ft Beck Category: Music Videos
"You Wish" Official Music Video
Agency: The Martin Agency + DoorDash + SuperJoy
Client: DoorDash Category: Music Videos
Catch My iPhone
Agency: R/GA Americas
Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
III (Three)
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: Reinserta Category: Short Form Video / Single
Imperfect You
Agency: Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client: NIKE JAPAN Category: Short Form Video / Single
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Innovation / Use of Media in Branded Entertainment
Love Squad
Agency: Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client: Waoo Category: Innovation / Use of Media in Branded Entertainment
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada Category: Innovation / Use of Media in Branded Entertainment
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Innovation / Use of Media in Branded Entertainment
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike Category: Short Form Video / Series / Episodic
Award:
2024 Branded Entertainment Best of Discipline Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Best of Branded Entertainment
Annual ID:
OS24_BE000G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Music Videos
Annual ID:
OS24_BE001G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Short Form Video / Single
Annual ID:
OS24_BE002G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE010G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Annual ID:
OS24_BE005G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Art Direction
Annual ID:
OS24_BE008G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_BE007G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Annual ID:
OS24_BE003G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Annual ID:
OS24_BE004G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE006G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Annual ID:
OS24_BE009G
Award:
2024 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Annual ID:
OS24_BE017S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Hungry Man / London + On Running / Zürich + On Running / Zürich
Client:
On Running
Title:
Right to Race
Category:
Full Length Video / Single
Annual ID:
OS24_BE012S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Full Length Video / Single
Annual ID:
OS24_BE013S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Use of Humor
Annual ID:
OS24_BE015S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Use of Humor
Annual ID:
OS24_BE016S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Long Form Video / Single
Annual ID:
OS24_BE011S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE019S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE020S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client:
U.S. Bank
Title:
Translators
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE014S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Craft / Use of Technology
Annual ID:
OS24_BE018S
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
The Monkeys Aotearoa / Auckland
Client:
ASB
Title:
Bagels by BENEE
Category:
Music Videos
Annual ID:
OS24_BE025B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Annual ID:
OS24_BE026B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
WeTransfer / Amsterdam
Client:
WeTransfer & Jungle
Title:
WeTransfer & Jungle Collaboration
Category:
Music Videos
Annual ID:
OS24_BE027B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Short Form Video / Single
Annual ID:
OS24_BE021B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Full Length Video / Single
Annual ID:
OS24_BE024B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FINCH / Sydney + Howatson+Company / Sydney + Mosaic Music and Sound / Surry Hills
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Short Form Video / Series / Episodic
Annual ID:
OS24_BE022B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Annual ID:
OS24_BE028B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Use of Humor
Annual ID:
OS24_BE030B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Annual ID:
OS24_BE023B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Branded Entertainment
Annual ID:
OS24_BE032B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS24_BE031B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles + The Recording Academy
Client:
The Recording Academy
Title:
The Black Grammy
Category:
Branded Entertainment for Good
Annual ID:
OS24_BE029B
Award:
2024 Branded Entertainment Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Use of Drama
Annual ID:
OS24_BE079M
Award:
2024 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Use of Drama
Annual ID:
OS24_BE080M
Award:
2024 Branded Entertainment Merit Award
Agency:
Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client:
Colgate
Title:
The Boxer
Category:
Use of Drama
Annual ID:
OS24_BE081M
Award:
2024 Branded Entertainment Merit Award
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Annual ID:
OS24_BE082M
Award:
2024 Branded Entertainment Merit Award
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Music Videos
Annual ID:
OS24_BE047M
Award:
2024 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client:
Goldfish
Title:
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Category:
Music Videos
Annual ID:
OS24_BE048M
Award:
2024 Branded Entertainment Merit Award
Agency:
BETC HAVAS / São Paulo + Kondzilla / São Paulo + Santeria / São Paulo + Mainstreet Records / Rio de Janeiro
Client:
Kondzilla
Title:
Save the Favela
Category:
Music Videos
Annual ID:
OS24_BE049M
Award:
2024 Branded Entertainment Merit Award
Agency:
CANADA
Client:
The Chemical Brothers ft Beck
Title:
Skipping Like A Stone by Pensacola
Category:
Music Videos
Annual ID:
OS24_BE050M
Award:
2024 Branded Entertainment Merit Award
Agency:
The Martin Agency + DoorDash + SuperJoy
Client:
DoorDash
Title:
"You Wish" Official Music Video
Category:
Music Videos
Annual ID:
OS24_BE051M
Award:
2024 Branded Entertainment Merit Award
Agency:
R/GA Americas
Client:
Verizon
Title:
Catch My iPhone
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_BE063M
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
Reinserta
Title:
III (Three)
Category:
Short Form Video / Single
Annual ID:
OS24_BE033M
Award:
2024 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client:
NIKE JAPAN
Title:
Imperfect You
Category:
Short Form Video / Single
Annual ID:
OS24_BE034M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE087M
Award:
2024 Branded Entertainment Merit Award
Agency:
Uncle Grey / Copenhagen + Wavemaker / Copenhagen + Forevr / Copenhagen
Client:
Waoo
Title:
Love Squad
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE088M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML Canada
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE089M
Award:
2024 Branded Entertainment Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE090M
Award:
2024 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client:
Nike
Title:
What the Football
Category:
Short Form Video / Series / Episodic
Annual ID:
OS24_BE035M
