The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Long Form Video / Single
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple Category: Long Form Video / Single
Play It Safe
Agency: The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client: Sydney Opera House Category: Long Form Video / Single
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc. Category: Long Form Video / Single
Ontario Racing Unfiltered
Agency: VML Canada
Client: Ontario Lottery and Gaming Corporation & Ontario Racing Category: Long Form Video / Series / Episodic
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Long Form Video / Series / Episodic
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola Category: Long Form Video / Series / Episodic
The Stories That Killed Us
Agency: LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client: Propuesta Cívica A.C. Category: Long Form Video / Series / Episodic
We Were Here
Agency: Uncommon Creative Studio / London + Lief / London + Uncommon Creative Studio / London
Client: YouTube Category: Long Form Video / Series / Episodic
Best Friends
Agency: Uber One + O Positive + Mother
Client: Uber One Category: Long Form Video / Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Long Form Video / Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: Long Form Video / Single
My Parent is a Tiktoker
Agency: BBDO / Bangkok + Sound Space / Bangkok + Suneta House / Bangkok
Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Category: Long Form Video / Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Annual ID:
OS24_BE003G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Annual ID:
OS24_BE004G
Award:
2024 Branded Entertainment Silver Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + MassiveMusic / Sydney + ARC EDIT / Sydney + Revolver + Somesuch
Client:
Sydney Opera House
Title:
Play It Safe
Category:
Long Form Video / Single
Annual ID:
OS24_BE011S
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Annual ID:
OS24_BE023B
Award:
2024 Branded Entertainment Merit Award
Agency:
VML Canada
Client:
Ontario Lottery and Gaming Corporation & Ontario Racing
Title:
Ontario Racing Unfiltered
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE042M
Award:
2024 Branded Entertainment Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE043M
Award:
2024 Branded Entertainment Merit Award
Agency:
VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE044M
Award:
2024 Branded Entertainment Merit Award
Agency:
LANDIA / Mexico City + Propuesta Cívica A.C. / Mexico City
Client:
Propuesta Cívica A.C.
Title:
The Stories That Killed Us
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE045M
Award:
2024 Branded Entertainment Merit Award
Agency:
Uncommon Creative Studio / London + Lief / London + Uncommon Creative Studio / London
Client:
YouTube
Title:
We Were Here
Category:
Long Form Video / Series / Episodic
Annual ID:
OS24_BE046M
Award:
2024 Branded Entertainment Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
Long Form Video / Single
Annual ID:
OS24_BE036M
Award:
2024 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Long Form Video / Single
Annual ID:
OS24_BE037M
Award:
2024 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Long Form Video / Single
Annual ID:
OS24_BE038M
Award:
2024 Branded Entertainment Merit Award
Agency:
Stink Films / Los Angeles
Client:
Apple
Title:
Mother Nature
Category:
Long Form Video / Single
Annual ID:
OS24_BE039M
Award:
2024 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + Sound Space / Bangkok + Suneta House / Bangkok
Client:
CPF Restaurant and Foods Chain Co.,Ltd. / Five Star
Title:
My Parent is a Tiktoker
Category:
Long Form Video / Single
Annual ID:
OS24_BE040M