The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX Category: Brand Partnerships
Last Performance
Agency: Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client: Partners Life Category: Brand Partnerships
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Brand Partnerships
Certified Care
Agency: Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client: SC Johnson / Raid Category: Brand Partnerships
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona Category: Brand Partnerships
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA Category: Brand Partnerships
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + P57 / Chicago + Street Factory Media / Minneapolis
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Annual ID:
OS24_CE007S
Award:
2024 Creative Effectiveness Silver Pencil
Agency:
Special / Auckland + Partners Life / Auckland + South Pacific Pictures / Auckland + Images & Sound / Auckland
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Annual ID:
OS24_CE008S
Award:
2024 Creative Effectiveness Merit Award
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Brand Partnerships
Annual ID:
OS24_CE035M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Energy BBDO / Chicago + SC Johnson / Racine + Scholars & Gentleman / Cape Town
Client:
SC Johnson / Raid
Title:
Certified Care
Category:
Brand Partnerships
Annual ID:
OS24_CE036M
Award:
2024 Creative Effectiveness Merit Award
Agency:
Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Brand Partnerships
Annual ID:
OS24_CE037M
Award:
2024 Creative Effectiveness Merit Award
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Brand Partnerships
Annual ID:
OS24_CE038M