The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta Category: Craft / Use of Technology
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc. Category: Craft / Use of Technology
The Infected Billboard
Agency: Dentsu Creative Mexico / Mexico City
Client: HBO Max Category: Craft / Art Direction
VIDEO VINYL
Agency: Ogilvy Singapore / Singapore
Client: The Coca-Cola Company / Coke Studio Category: Craft / Art Direction
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Craft / Dynamic Data Visualization
Award:
2024 Experiential & Immersive Merit Award
Agency:
BBDO / New York + Kaleida + Method Studios / New York
Client:
Meta
Title:
A Rip In Reality
Category:
Craft / Use of Technology
Annual ID:
OS24_EX088M
Award:
2024 Experiential & Immersive Merit Award
Agency:
el taier DDB centro / Guatemala
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX089M
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Annual ID:
OS24_EX085M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Dentsu Creative Mexico / Mexico City
Client:
HBO Max
Title:
The Infected Billboard
Category:
Craft / Art Direction
Annual ID:
OS24_EX086M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Coca-Cola Company / Coke Studio
Title:
VIDEO VINYL
Category:
Craft / Art Direction
Annual ID:
OS24_EX087M