The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Commerce
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Commerce
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona Category: Commerce
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Commerce
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Commerce
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Annual ID:
OS24_EX004G
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Annual ID:
OS24_EX020S
Award:
2024 Experiential & Immersive Silver Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Annual ID:
OS24_EX021S
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Commerce
Annual ID:
OS24_EX034B
Award:
2024 Experiential & Immersive Merit Award
Agency:
VML / New York + Palmar Productions + VML / Mexico City
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Annual ID:
OS24_EX064M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client:
K-lynn
Title:
Self-check out
Category:
Commerce
Annual ID:
OS24_EX065M