The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Brand Partnerships
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch Category: Brand Partnerships
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Brand Partnerships
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client: DoorDash Category: Brand Partnerships
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
Love Language
Agency: Duolingo / Pittsburgh + Peacock / New York
Client: Duolingo Category: Brand Partnerships
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
The NIL Student Nurse Initiative
Agency: Doner / Detroit
Client: Saucony Category: Brand Partnerships
Award:
2024 Direct Marketing Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand Partnerships
Annual ID:
OS24_DM009G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Annual ID:
OS24_EX007G
Award:
2024 Experiential & Immersive Gold Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Brand Partnerships
Annual ID:
OS24_EX008G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand Partnerships
Annual ID:
OS24_IG005G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_IG006G
Award:
2024 Integrated / Omnichannel Gold Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_IG007G
Award:
2024 Branded Entertainment Gold Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_BE007G
Award:
2024 Out of Home Gold Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_OH010G
Award:
2024 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh + Peacock / New York
Client:
Duolingo
Title:
Love Language
Category:
Brand Partnerships
Annual ID:
OS24_BS005G
Award:
2024 Public Relations Gold Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_PR001G